{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Call Extensions Drive Phone Leads in 2026","slug":"how-google-ads-call-extensions-drive-phone-leads-in-2026","published_at":"2026-07-09T05:39:34+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-call-extensions-drive-phone-leads-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0103.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0103.mp3","summary":"In Episode 103 of The Google Ads Podcast, Lucas and Luna break down how call extensions actually work in 2026—when to use them, how Google charges for phone calls versus clicks, and why the conversion tracking setup is far simpler than most advertisers think. Lucas shares a concrete example from a local HVAC client who cut cost-per-lead by 30% simply by switching from click-to-call to a forwarding number with call recording. The hosts also unpack Google's new call-only campaign type for mobile, the impact of call length on quality score, and why you should never let Google auto-generate your extension phone number. If you run PPC for any business that answers its phone, this episode will save you wasted spend and show you exactly what data to pull from Google Ads to prove call value. #GoogleAdsPodcast #Fexingo #CallExtensions #PPC #SearchAds #PhoneLeads #ConversionTracking #GoogleAds2026 #PayPerCall #CallOnlyCampaigns #Marketing #DigitalAdvertising #LocalBusiness #HVACMarketing #CallTracking #AdExtensions #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In Episode 103 of The Google Ads Podcast, Lucas and Luna break down how call extensions actually work in 2026—when to use them, how Google charges for pho…","key_points":[],"chapters":[],"topics":[],"duration_seconds":553,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-call-extensions-drive-phone-leads-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-call-extensions-drive-phone-leads-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}