{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Broad Match and Smart Bidding Work Together in 2026","slug":"how-google-ads-broad-match-and-smart-bidding-work-together-in-2026","published_at":"2026-06-15T05:29:37+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-broad-match-and-smart-bidding-work-together-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0053.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0053.mp3","summary":"In episode 53 of The Google Ads Podcast with Fexingo, Lucas and Luna tackle the often-misunderstood pairing of broad match keywords and Smart Bidding. They break down Google's latest machine learning signals—including seasonality, device affinity, and real-time auction context—that make broad match click paths more efficient than ever. Using a concrete example from a mid-market e-commerce account, Lucas explains how the system weights historical conversion data against fresh user intent, and why advertisers who test broad match with Target CPA see 20% lower cost-per-acquisition on average. Luna challenges the notion that broad match is just a 'lazy' setting, and they explore the 2026 nuance: when to layer in negative keywords versus when to let the algorithm run. Perfect for PPC managers who want to stop fighting the algorithm and start driving scalable results. #GoogleAds #BroadMatch #SmartBidding #PPC #PaidSearch #TargetCPA #MachineLearning #AuctionTimeSignals #KeywordStrategy #NegativeKeywords #ConversionData #AdRank #QualityScore #EcommerceAds #GoogleAdsPodcast #FexingoBusiness #BusinessPodcast #Marketing Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 53 of The Google Ads Podcast with Fexingo, Lucas and Luna tackle the often-misunderstood pairing of broad match keywords and Smart Bidding. The…","key_points":[],"chapters":[],"topics":[],"duration_seconds":531,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-broad-match-and-smart-bidding-work-together-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-broad-match-and-smart-bidding-work-together-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}