{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Brand Lift Studies Measure PPC Impact","slug":"how-google-ads-brand-lift-studies-measure-ppc-impact","published_at":"2026-07-12T05:38:03+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-lift-studies-measure-ppc-impact","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0109.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0109.mp3","summary":"Lucas and Luna explore how Google Ads Brand Lift studies work in 2026 — the measurement methodology, survey design, and real-world application for marketers. They break down how randomized controlled trials within Google's ad ecosystem measure brand awareness, ad recall, and consideration, using a case study from a mid-market DTC apparel brand that ran a six-week brand lift study alongside a Performance Max campaign. The hosts discuss sample size requirements, the importance of control groups, and common pitfalls like survey fatigue and attribution overlap. They also touch on how brand lift data integrates with conversion tracking and why it matters for marketers balancing short-term ROI with long-term brand health. No fluff — just a clear, specific walkthrough of a powerful but often misunderstood Google Ads tool. #GoogleAds #BrandLift #PPC #SearchAds #MarketingMeasurement #BrandAwareness #AdRecall #PerformanceMax #DTCBrands #SurveyMethodology #DigitalAdvertising #PPCStrategy #MarketingROI #FexingoBusiness #BusinessPodcast #Marketing #GoogleAdsPodcast #Fexingo Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna explore how Google Ads Brand Lift studies work in 2026 — the measurement methodology, survey design, and real-world application for markete…","key_points":[],"chapters":[],"topics":[],"duration_seconds":710,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-brand-lift-studies-measure-ppc-impact/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-lift-studies-measure-ppc-impact.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}