{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Brand Lift Studies Measure Ad Impact","slug":"how-google-ads-brand-lift-studies-measure-ad-impact","published_at":"2026-06-09T17:34:02+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-lift-studies-measure-ad-impact","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0041.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0041.mp3","summary":"In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into brand lift studies — a tool that measures whether your ads actually change how people perceive your brand. They walk through a real example from a mid-size DTC furniture company that ran a brand lift study on a YouTube ad campaign in Q1 2026. The study revealed a 12% lift in ad recall and an 8% lift in brand consideration, but a surprising drop in brand favorability among one demographic. Lucas explains how the study works: the randomized control group, the survey design, and the statistical significance thresholds. Luna challenges whether brand lift is worth the cost for smaller advertisers, and they discuss Google’s minimum spend requirements (typically $10,000 per month for YouTube brand lift). They also cover how to set up a brand lift study in Google Ads, interpret the results, and avoid common pitfalls like survey fatigue. The episode closes with Lucas’s view that brand lift studies are the closest thing to causation in digital advertising — and why that matters in a world of attribution noise. #GoogleAds #BrandLift #AdMeasurement #YouTubeAds #MarketingROI #BrandAwareness #DTC #FurnitureMarketing #AdRecall #BrandConsideration #SurveyDesign #Attribution #PPCStrategy #PaidSearch #DigitalMarketing #Marketing #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast with Fexingo, Lucas and Luna dive into brand lift studies — a tool that measures whether your ads actually chang…","key_points":[],"chapters":[],"topics":[],"duration_seconds":611,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-brand-lift-studies-measure-ad-impact/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-lift-studies-measure-ad-impact.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}