{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Brand Bidding Works in 2026","slug":"how-google-ads-brand-bidding-works-in-2026","published_at":"2026-06-14T17:33:40+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-bidding-works-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0052.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0052.mp3","summary":"Lucas and Luna dig into brand bidding strategy in 2026. Lucas explains why bidding on your own brand terms is still essential, even when you already rank organically. They cover the concept of 'brand defense' when competitors target your branded keywords, how Google's broad match has changed the game for brand queries, and why some advertisers are shifting budget away from brand campaigns. Luna shares a real example of a mid-sized e-commerce client who saw a 12% conversion drop after pausing brand ads. They also discuss impression share benchmarks and when it makes sense to let organic results do the work. A concrete look at brand bidding trade-offs in the current auction environment. #BrandBidding #BrandDefense #GoogleAds #PPC #SearchAds #KeywordStrategy #AuctionInsights #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #PaidSearch #BroadMatch #ImpressionShare #BidStrategy #AdRank #QualityScore #ConversionRate Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dig into brand bidding strategy in 2026. Lucas explains why bidding on your own brand terms is still essential, even when you already rank…","key_points":[],"chapters":[],"topics":[],"duration_seconds":568,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-brand-bidding-works-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-brand-bidding-works-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}