{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Audience Exclusions Improve Campaign Targeting","slug":"how-google-ads-audience-exclusions-improve-campaign-targeting","published_at":"2026-06-13T05:25:45+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-exclusions-improve-campaign-targeting","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0049.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0049.mp3","summary":"Lucas and Luna tackle a critical but often-overlooked Google Ads tactic — audience exclusions. They break down how excluding irrelevant segments (like converters, competitors, or past churners) can dramatically reduce wasted spend and improve campaign efficiency. Using a real-world example from a DTC brand spending $80,000 per month, they walk through three specific exclusion strategies: excluding recent converters from awareness campaigns, excluding competitor-site visitors from broad-match targeting, and layering exclusion lists across Performance Max campaigns. They also discuss the Google Ads custom intent audience limitation of 1,000 members and how to work around it. By the end, listeners understand exactly where to find audience exclusions in Google Ads and how to build a tiered exclusion strategy that protects budgets while maximizing reach. #GoogleAds #AudienceExclusions #PPCStrategy #PaidSearch #DigitalMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #AdTargeting #ConversionOptimization #WastedAdSpend #PerformanceMax #CustomIntentAudience #DTCMarketing #AdEfficiency #LucasAndLuna #GoogleAdsPodcast #MarketingTips Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna tackle a critical but often-overlooked Google Ads tactic — audience exclusions. They break down how excluding irrelevant segments (like con…","key_points":[],"chapters":[],"topics":[],"duration_seconds":546,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-audience-exclusions-improve-campaign-targeting/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-exclusions-improve-campaign-targeting.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}