{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Audience Exclusion Improves Campaign Efficiency","slug":"how-google-ads-audience-exclusion-improves-campaign-efficiency","published_at":"2026-07-06T17:46:21+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-exclusion-improves-campaign-efficiency","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0097.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0097.mp3","summary":"In this episode, Lucas and Luna explore how Google Ads audience exclusions can save ad spend and improve campaign performance. They break down the difference between observation and targeting, discuss real exclusions like removing converters or existing customers, and share a case study of a B2B SaaS company that cut cost per lead by 28% by excluding irrelevant audiences. Listeners will learn practical exclusion layers for brand, competitor, and retargeting campaigns, and how to use audience exclusions alongside negative keywords for maximum efficiency. Specific numbers and actionable tips included. #GoogleAds #AudienceExclusion #PPCStrategy #CampaignEfficiency #AdSpendOptimization #B2BSaaS #CostPerLead #Retargeting #BrandAwareness #CompetitorAds #Marketing #DigitalMarketing #PaidSearch #Ads #FexingoBusiness #BusinessPodcast #MarketingPodcast #PPCTips Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna explore how Google Ads audience exclusions can save ad spend and improve campaign performance. They break down the differe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":466,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-audience-exclusion-improves-campaign-efficiency/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-audience-exclusion-improves-campaign-efficiency.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}