{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Auction-Time Budgeting Works in 2026","slug":"how-google-ads-auction-time-budgeting-works-in-2026-2","published_at":"2026-07-08T05:36:05+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-auction-time-budgeting-works-in-2026-2","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0100.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0100.mp3","summary":"In episode 100 of The Google Ads Podcast, Lucas and Luna dive into Google Ads auction-time budgeting, a 2026 update that changes how daily budgets are spent across the day. Instead of a fixed daily cap, Google now spreads your budget in real time based on auction competitiveness, search volume, and conversion probability. Lucas explains the mechanics using a concrete example: a $100 daily budget competing in the home services vertical, where mid-morning clicks cost 40% less than evening ones. Luna challenges whether this helps or hurts small advertisers, and Lucas shares data from a real campaign showing a 15% improvement in cost per lead. They also discuss how to monitor budget pacing in Google Ads interface, the role of shared budgets, and why you shouldn't pause campaigns mid-day anymore. A must-listen for PPC managers trying to optimize spend without raising total budget. #GoogleAds #AuctionTimeBudgeting #PPCStrategy #GoogleAds2026 #DailyBudget #SmartBidding #PaidSearch #MarketingPodcast #FexingoBusiness #BusinessPodcast #SearchAds #BudgetOptimization #CostPerLead #HomeServicesVertical #CampaignManagement #GoogleAdsInterface #AdAuction #LucasAndLuna Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In episode 100 of The Google Ads Podcast, Lucas and Luna dive into Google Ads auction-time budgeting, a 2026 update that changes how daily budgets are spe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":602,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-auction-time-budgeting-works-in-2026-2/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-auction-time-budgeting-works-in-2026-2.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}