{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Auction-Time Budgeting Works in 2026","slug":"how-google-ads-auction-time-budgeting-works-in-2026","published_at":"2026-07-17T17:46:55+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-auction-time-budgeting-works-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0120.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0120.mp3","summary":"Lucas and Luna dive into the mechanics of Google Ads auction-time budgeting, a feature that adjusts campaign spend based on real-time auction dynamics. They explain how this differs from traditional daily budgets, the role of bid strategies like Target CPA and Target ROAS, and why it matters for advertisers navigating the 2026 landscape. Using a hypothetical example of a mid-market e-commerce brand, they illustrate how auction-time budgeting can prevent overspending on low-intent clicks while maximizing exposure during high-conversion windows. The hosts also discuss the trade-offs, including potential budget volatility and the need for precise conversion tracking. This episode is essential for PPC managers looking to optimize their Google Ads spend without sacrificing performance. #GoogleAds #PPC #PaidSearch #DigitalMarketing #AuctionTimeBudgeting #BidStrategies #TargetCPA #TargetROAS #ConversionTracking #AdSpendOptimization #MarketingPodcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #SearchAds #CampaignStrategy #BudgetManagement #2026Trends Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Lucas and Luna dive into the mechanics of Google Ads auction-time budgeting, a feature that adjusts campaign spend based on real-time auction dynamics. Th…","key_points":[],"chapters":[],"topics":[],"duration_seconds":690,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-auction-time-budgeting-works-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-auction-time-budgeting-works-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}