{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Asset-Based Audience Signals Improve Targeting","slug":"how-google-ads-asset-based-audience-signals-improve-targeting","published_at":"2026-06-15T17:38:58+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-asset-based-audience-signals-improve-targeting","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0054.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0054.mp3","summary":"In this episode, Lucas and Luna dive into Google Ads' shift from traditional audience targeting to asset-based audience signals. They explore how advertisers can use images, videos, and text from their campaigns to let Google's machine learning find the right users, rather than manually defining audiences. Using a concrete example from a mid-size e-commerce brand selling ergonomic office chairs, they walk through the setup process, the impact on cost per acquisition, and why this approach reduces audience fragmentation. Lucas explains the key difference between audience signals and old-school targeting, while Luna questions whether this hands-off approach works for niche products. The hosts also discuss the role of first-party data and how asset-based signals interact with Performance Max campaigns. Listeners will learn how to test this feature and what metrics to watch for success in Q3 2026. #GoogleAds #AudienceSignals #AssetBasedTargeting #PPC #MachineLearning #PerformanceMax #Ecommerce #AdTargeting #DigitalMarketing #SEM #ConversionOptimization #FirstPartyData #AdStrategy #FexingoBusiness #BusinessPodcast #Marketing #PaidSearch #CampaignOptimization Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode, Lucas and Luna dive into Google Ads' shift from traditional audience targeting to asset-based audience signals. They explore how advertis…","key_points":[],"chapters":[],"topics":[],"duration_seconds":682,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-asset-based-audience-signals-improve-targeting/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-asset-based-audience-signals-improve-targeting.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}