{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Ad Customizers Personalize Your PPC at Scale","slug":"how-google-ads-ad-customizers-personalize-your-ppc-at-scale","published_at":"2026-07-10T05:33:29+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-ad-customizers-personalize-your-ppc-at-scale","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0105.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0105.mp3","summary":"In this episode of The Google Ads Podcast, Lucas and Luna dive into Google Ads ad customizers—a feature that lets you dynamically insert countdowns, prices, and location-specific text into your search ads at scale. Using the example of a mid-market e-commerce brand running a seasonal sale, they show how ad customizers can double click-through rates without creating hundreds of individual ads. Lucas explains the behind-the-scenes mechanics: customizer attributes in your business data, the IF function syntax, and how to avoid common pitfalls like showing expired offers. Luna pushes back on whether the setup complexity is worth it for smaller budgets. They also talk about real-world results: a 40 percent increase in conversion rate for a home goods retailer. If you run Google Ads and want to make every impression count without endless ad copy variations, this episode gives you a tactical playbook. Plus, a brief moment on how listener support keeps the podcast ad-free. #GoogleAds #AdCustomizers #PPC #PaidSearch #DigitalMarketing #GoogleAds2026 #SearchAds #DynamicAds #Ecommerce #AdCopy #CountdownAds #MarketingAutomation #BusinessData #AdPerformance #FexingoBusiness #BusinessPodcast #GoogleAdsPodcast #PPCCampaigns Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast, Lucas and Luna dive into Google Ads ad customizers—a feature that lets you dynamically insert countdowns, price…","key_points":[],"chapters":[],"topics":[],"duration_seconds":459,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-ad-customizers-personalize-your-ppc-at-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-ad-customizers-personalize-your-ppc-at-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}