{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"How Google Ads Ad Customizers Personalize at Scale","slug":"how-google-ads-ad-customizers-personalize-at-scale","published_at":"2026-06-12T17:30:01+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-ad-customizers-personalize-at-scale","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0048.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0048.mp3","summary":"In this episode of The Google Ads Podcast, Lucas and Luna dive deep into ad customizers—a powerful but underused feature in Google Ads that lets advertisers dynamically insert text, counts, and prices into their ads based on audience, device, location, or schedule. They walk through a real-world example: a regional home services company using ad customizers to show different city names and service prices across 50 metro areas, boosting click-through rate by 22% while cutting management time. Lucas explains the setup: create a business data feed with columns for city, service, price, and customizer attributes, then reference them in the ad copy using curly-brace syntax. They also discuss pitfalls like feed upload errors, character limits, and the importance of including fallback text. The episode ends with a practical tip to start small—just one customizer attribute like 'discount'—and scale up after seeing results. If this saved you time or improved your campaigns, consider supporting the show at buy me a coffee dot com slash fexingo. #GoogleAds #AdCustomizers #PPC #PaidSearch #DigitalMarketing #SEM #AdCustomization #BusinessData #FeedBasedAds #AdPersonalization #DynamicAds #GoogleAdsTips #Marketing #FexingoBusiness #BusinessPodcast #AdWords #ROI #SearchAds Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast, Lucas and Luna dive deep into ad customizers—a powerful but underused feature in Google Ads that lets advertise…","key_points":[],"chapters":[],"topics":[],"duration_seconds":424,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/how-google-ads-ad-customizers-personalize-at-scale/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/how-google-ads-ad-customizers-personalize-at-scale.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}