{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"Google Ads Broad Match Keywords Work in 2026","slug":"google-ads-broad-match-keywords-work-in-2026","published_at":"2026-07-07T05:38:22+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/google-ads-broad-match-keywords-work-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0098.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0098.mp3","summary":"In this episode of The Google Ads Podcast, Lucas and Luna dive deep into how broad match keywords have evolved in 2026. They explore Google's machine learning improvements that make broad match smarter than ever, using a case study of a mid-sized e-commerce brand that cut cost per acquisition by 22% after switching from phrase match. The hosts discuss the importance of negative keyword lists, the role of smart bidding, and how to avoid common pitfalls like irrelevant traffic. They also touch on the impact of Google's latest query matching updates and the best practices for structuring broad match campaigns. By the end, listeners will understand when to trust broad match and how to set it up for success in the current Google Ads landscape. #GoogleAds #BroadMatch #PPC #Marketing #DigitalAdvertising #SearchAds #SmartBidding #NegativeKeywords #MachineLearning #Ecommerce #ROI #AdStrategy #GoogleAds2026 #BidManagement #KeywordMatching #CostPerAcquisition #CampaignOptimization #FexingoBusiness Keep every episode free: buymeacoffee.com/fexingo","meta_description":"In this episode of The Google Ads Podcast, Lucas and Luna dive deep into how broad match keywords have evolved in 2026. They explore Google's machine lear…","key_points":[],"chapters":[],"topics":[],"duration_seconds":576,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/google-ads-broad-match-keywords-work-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/google-ads-broad-match-keywords-work-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}