{"podcast":{"title":"The Google Ads Podcast with Fexingo: Search Ads, Display, and PPC Campaign Strategy","slug":"the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","podcast_index_feed_id":7871644,"rss_url":"https://feeds.fexingo.com/business/the-google-ads-podcast.xml","website_url":"https://www.fexingo.com/","image_url":"https://audio.fexingo.com/business/the-google-ads-podcast/cover.png","author":"Fexingo","episode_count":121,"summary":"Lucas and Luna dissect the mechanics of Google Ads — search, display, and PPC campaign strategy — as a systematic pursuit of measurable return, not a guessing game. Each episode traces a single campaign thread: how a mid-size DTC brand structured its Shopping ads to lower CPA by 18% over 90 days, why a B2B SaaS company shifted budget from broad match to phrase match and saw lead quality jump, or what the latest Google Ads API changes mean for third-party bid management tools. They examine the actual auction dynamics — Quality Score thresholds, ad rank floors, impression share constraints — and weigh trade-offs between automated and manual bidding, between responsive search ads and expanded text ads, between network selection and placement exclusions. Lucas brings the numbers: cost-per-click trends across verticals, CTR benchmarks from a 500-campaign analysis, and the math behind marginal ROAS decisions. Luna tests those numbers against practitioner reality: What happens when a client's landing page load time exceeds three seconds? How do you explain a 7% conversion rate drop after a broad match opening? Together, they build a practical model for thinking about paid search as a com…","last_synced_at":"2026-07-18T12:18:00.875456+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644"},"episode":{"title":"Google Ads Brand Vs Non-Brand Keyword Strategy in 2026","slug":"google-ads-brand-vs-non-brand-keyword-strategy-in-2026","published_at":"2026-07-11T05:39:25+00:00","page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/google-ads-brand-vs-non-brand-keyword-strategy-in-2026","show_page_url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644","url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0107.mp3","audio_url":"https://audio.fexingo.com/business/the-google-ads-podcast/episode-0107.mp3","summary":"Episode 107 of The Google Ads Podcast with Fexingo breaks down the strategic split between brand and non-brand keywords in 2026. Lucas and Luna analyze a real mid-market e-commerce case — an outdoor gear retailer spending 80 percent of their budget on their own brand terms — and walk through how shifting 30 percent of that spend to non-brand search unlocked a 22 percent lift in new customer acquisition. The hosts cover auction dynamics, Quality Score implications, bid adjustments, and the role of broad match in non-brand discovery. They also discuss when protecting brand terms matters (competitor conquesting, trademark issues) and when brand-defense campaigns eat ROI. No fluff, just the specific numbers and decisions behind a smarter paid-search strategy. #GoogleAds #BrandVsNonBrand #KeywordStrategy #PPC #SearchAds #PaidSearch #DigitalMarketing #MarketingPodcast #FexingoBusiness #BusinessPodcast #AuctionDynamics #QualityScore #BroadMatch #NewCustomerAcquisition #EcommercePPC #OutdoorGear #AdBudgetOptimization Keep every episode free: buymeacoffee.com/fexingo","meta_description":"Episode 107 of The Google Ads Podcast with Fexingo breaks down the strategic split between brand and non-brand keywords in 2026. Lucas and Luna analyze a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":625,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/episodes/google-ads-brand-vs-non-brand-keyword-strategy-in-2026/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-google-ads-podcast-with-fexingo-search-ads-display-and-ppc-campaign-strategy-7871644/google-ads-brand-vs-non-brand-keyword-strategy-in-2026.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}