{"podcast":{"title":"The Glossy Podcast","slug":"the-glossy-podcast-1106778","podcast_index_feed_id":1106778,"rss_url":"https://feeds.megaphone.fm/DIGI4036367252","website_url":"http://glossy.co","image_url":"https://megaphone.imgix.net/podcasts/9fffa3a4-71a2-11e9-af12-ff2ebb293c15/image/ecb59b5014f58693afd7f7d8a208e288.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Digiday Media","episode_count":677,"summary":"The Glossy Podcast is a weekly show on the impact of technology on the fashion and luxury industries with the people making change happen.","last_synced_at":"2026-07-24T12:20:40.944309+00:00","page_url":"https://stenobird.com/podcast/the-glossy-podcast-1106778"},"episode":{"title":"Who will win the World Cup battle between Nike and Adidas?","slug":"who-will-win-the-world-cup-battle-between-nike-and-adidas","published_at":"2026-06-05T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-glossy-podcast-1106778/who-will-win-the-world-cup-battle-between-nike-and-adidas","show_page_url":"https://stenobird.com/podcast/the-glossy-podcast-1106778","url":"https://www.glossy.co/podcasts/glossy-podcast-who-will-win-the-world-cup-battle-between-nike-and-adidas/","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/DIGI2404310602.mp3","summary":"The World Cup is in the United States this year for the first time since the 1990s, which creates massive opportunities for many sportswear and apparel brands. Perhaps no brands are as heavily invested in the World Cup as Nike and Adidas. Together, they sponsor many of the teams and have rolled out several large-scale campaigns tied to the tournament. On the Glossy Podcast, international reporter Zofia Zwieglinska spoke with Daniel-Yaw Miller, award-winning writer and creator of the bi-weekly SportsVerse newsletter, about these two sportswear giants and their strategies for the World Cup. Miller said the fact that the World Cup is in North America this year has given many brands the license to step up their games. \"We haven't seen a World Cup of this scale in many years,\" Miller said. \"It's well-positioned for the biggest companies and brands in the world to make the most of it and justify the case for investing in it. Previous World Cups in Qatar and Russia had their own complications. It's been a while since it was in a location that was home to many huge companies.\" Already, Nike has rolled out collaborations with many celebrities and brands tied to the World Cup, including with Jacquemus, Palace and Drake. Miller said Nike, under the leadership of CEO Elliot Hill, has been working to regain ground in its soccer division. \"In 2024, [Nike] came out with a strategy called Sports Offense, which was based around these five pillars, and one of them is football,\" Miller said. \"We've seen that bear out with how the brand has invested marketing dollars in the lead-up to the World Cup.\" But Adidas has nostalgia on its side, Miller said, as it's the brand most heavily associated with soccer and dominated the sport for a long time before Nike got involved. The Adidas Samba has…","meta_description":"The World Cup is in the United States this year for the first time since the 1990s, which creates massive opportunities for many sportswear and apparel br…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2043,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-glossy-podcast-1106778/episodes/who-will-win-the-world-cup-battle-between-nike-and-adidas/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-glossy-podcast-1106778/who-will-win-the-world-cup-battle-between-nike-and-adidas.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}