{"podcast":{"title":"The Glossy Beauty Podcast","slug":"the-glossy-beauty-podcast-520172","podcast_index_feed_id":520172,"rss_url":"https://feeds.megaphone.fm/DIGI3794372059","website_url":"http://glossybeautypodcast.libsyn.com/website","image_url":"https://megaphone.imgix.net/podcasts/80ac6758-71a2-11e9-b68f-d3b7cce1a72d/image/ed028c4a35bf28b75d4abd8de0cb4c18.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Digiday Media","episode_count":388,"summary":"The Glossy Beauty Podcast is the newest podcast from Glossy. Each episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.","last_synced_at":"2026-06-04T14:18:22.994235+00:00","page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172"},"episode":{"title":"Why Evereden is giving equity to teenagers","slug":"why-evereden-is-giving-equity-to-teenagers","published_at":"2026-03-05T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172/why-evereden-is-giving-equity-to-teenagers","show_page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172","url":"https://www.glossy.co/beauty/evereden-co-founder-and-ceo-kimberley-ho-on-giving-equity-to-gen-alpha/","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/DIGI2048538851.mp3?updated=1772686652","summary":"As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. On this week’s episode of the Glossy Beauty Podcast, Pop editor Sara Spruch-Feiner is joined by Kimberly Ho, founder and CEO of Evereden, to discuss why her $100 million Gen Alpha–focused skin-care brand is giving equity — not just transactional deals — to three teenage creators. The initiative, called Generation E, launches in tandem with the brand's nationwide Sephora expansion and reflects Ho’s belief that the next phase of brand-building means inviting the next generation inside the company, not just in front of the camera. Though it is not unheard of for brands to give equity to creators — for example, Alix Earle had equity in Poppi when it sold to Pepsi for nearly $2 billion — Evereden may be the first to give ownership to a 14-, 15- and 17-year-old. The discussion explores why Evereden chose to give these three creators equity, even though, as Ho said, \"We can fully afford a broad paid influencer program.\" Ho also shares how the young girls will be brought inside the brand and how this model reflects what Gen Alpha wants from the brands it chooses to endorse.","meta_description":"As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-spons…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2075,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-glossy-beauty-podcast-520172/episodes/why-evereden-is-giving-equity-to-teenagers/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172/why-evereden-is-giving-equity-to-teenagers.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}