{"podcast":{"title":"The Glossy Beauty Podcast","slug":"the-glossy-beauty-podcast-520172","podcast_index_feed_id":520172,"rss_url":"https://feeds.megaphone.fm/DIGI3794372059","website_url":"http://glossybeautypodcast.libsyn.com/website","image_url":"https://megaphone.imgix.net/podcasts/80ac6758-71a2-11e9-b68f-d3b7cce1a72d/image/ed028c4a35bf28b75d4abd8de0cb4c18.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Digiday Media","episode_count":388,"summary":"The Glossy Beauty Podcast is the newest podcast from Glossy. Each episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.","last_synced_at":"2026-06-04T14:18:22.994235+00:00","page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172"},"episode":{"title":"Why creators are building systems — not chasing virality — on TikTok Shop","slug":"why-creators-are-building-systems-not-chasing-virality-on-tiktok-shop","published_at":"2026-02-05T05:00:00+00:00","page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172/why-creators-are-building-systems-not-chasing-virality-on-tiktok-shop","show_page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172","url":"https://pdst.fm/e/traffic.megaphone.fm/DIGI1342457456.mp3","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/DIGI1342457456.mp3","summary":"With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that includes Oracle, private equity firm Silver Lake and investment firm MGX. It's yet to be seen how these changes will impact TikTok Shop, which has become an e-commerce behemoth. In December 2025, Wired reported that the social commerce platform had grown to rival eBay in scale, estimating that it sold $19 billion worth of products globally between July and September of last year. Even before these most recent changes, as TikTok Shop has matured, brands have been rethinking how they work with creators. In this episode of the Glossy Beauty Podcast, hosted by Pop editor Sara Spruch-Feiner, Glossy reporter Zofia Zwieglinska unpacks her recent story exploring what’s currently driving sales on TikTok Shop — from replicable video formats to product bundles to AI — and how those shifts are redefining influencer marketing.","meta_description":"With the new year, changes are afoot at TikTok. On January 22, the U.S. version of the app sold for approximately $14 billion to an investor group that in…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1469,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-glossy-beauty-podcast-520172/episodes/why-creators-are-building-systems-not-chasing-virality-on-tiktok-shop/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172/why-creators-are-building-systems-not-chasing-virality-on-tiktok-shop.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}