{"podcast":{"title":"The Glossy Beauty Podcast","slug":"the-glossy-beauty-podcast-520172","podcast_index_feed_id":520172,"rss_url":"https://feeds.megaphone.fm/DIGI3794372059","website_url":"http://glossybeautypodcast.libsyn.com/website","image_url":"https://megaphone.imgix.net/podcasts/80ac6758-71a2-11e9-b68f-d3b7cce1a72d/image/ed028c4a35bf28b75d4abd8de0cb4c18.jpg?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Digiday Media","episode_count":388,"summary":"The Glossy Beauty Podcast is the newest podcast from Glossy. Each episode features candid conversations about how today’s trends, such as CBD and self-care, are shaping the future of the beauty and wellness industries. With a unique assortment of guests, The Glossy Beauty Podcast provides its listeners with a variety of insights and approaches to these categories, which are experiencing explosive growth. From new retail strategies on beauty floors to the importance of filtering skincare products through crystals, this show sets out to help listeners understand everything that is going on today, and prepare for what will show up in their feeds tomorrow.","last_synced_at":"2026-06-04T14:18:22.994235+00:00","page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172"},"episode":{"title":"How to turn a no from Ulta into a yes, even if it takes 7 years","slug":"how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years","published_at":"2026-03-19T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years","show_page_url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172","url":"https://www.glossy.co/beauty/bloomeffects-founder-kim-van-haasters-7-year-journey-to-ulta/","audio_url":"https://pdst.fm/e/traffic.megaphone.fm/DIGI8343490390.mp3?updated=1773872277","summary":"On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the brand’s seven-year journey to Ulta Beauty. Bloomeffects officially launched at the retailer in February, but the journey was years in the making — and included multiple rejections, a brand redesign and, perhaps most compellingly, a social post that transparently documented the whole process, including those rejections. On this episode, van Haaster candidly shares how Bloomeffects reworked its packaging and assortment to turn Ulta's no into a yes, what the brand changed to get into retail (including lowering some prices) and why Ulta was so worth fighting for for Bloomeffects.","meta_description":"On this week’s episode of the Glossy Beauty Podcast, co-host Sara Spruch-Feiner sits down with Kim van Haaster, founder of Bloomeffects, to discuss the br…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3007,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-glossy-beauty-podcast-520172/episodes/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-glossy-beauty-podcast-520172/how-to-turn-a-no-from-ulta-into-a-yes-even-if-it-takes-7-years.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}