{"podcast":{"title":"Doing Business Gently - Online Business, Work From Rest, Midlife Christian Women, Aligned Business","slug":"the-gentle-business-rebellion-online-business-work-from-rest-midlife-christian-women-aligned-business-6419519","podcast_index_feed_id":6419519,"rss_url":"https://feed.podbean.com/selahstudiosco/feed.xml","website_url":"https://selahstudios.co","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/16574885/DBG-Podcast-Cover-Art-June-2026.jpg","author":"Marta Goertzen - Gentle Business Coach for Women Over 50","episode_count":111,"summary":"Business Clarity, Alignment & Personal Branding for Women. ** Do you ever wonder if there is a different way to do business? ** Have you ever felt like something was wrong with you because your business feels so hard? ** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now? Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business coaching says you need to be in your business. Does any of this sound familiar? I’m raising my hand as a founding member of that club. Welcome fellow misfit. Hey there. I’m Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I’m glad you are here. This is a safe place where we will be talking about: ** Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in. ** We also do that by talking about finding business clarity so that you’re not constantly second guessing every decision…","last_synced_at":"2026-06-25T18:22:52.377520+00:00","page_url":"https://stenobird.com/podcast/the-gentle-business-rebellion-online-business-work-from-rest-midlife-christian-women-aligned-business-6419519"},"episode":{"title":"90 || 4 Key Components of Building a Personal Brand for a Gentle Business","slug":"90-4-key-components-of-building-a-personal-brand-for-a-gentle-business","published_at":"2025-03-05T09:01:00+00:00","page_url":"https://stenobird.com/podcast/the-gentle-business-rebellion-online-business-work-from-rest-midlife-christian-women-aligned-business-6419519/90-4-key-components-of-building-a-personal-brand-for-a-gentle-business","show_page_url":"https://stenobird.com/podcast/the-gentle-business-rebellion-online-business-work-from-rest-midlife-christian-women-aligned-business-6419519","url":"https://selahstudiosco.podbean.com/e/90-key-components-of-building-a-personal-brand-for-a-gentle-business/","audio_url":"https://mcdn.podbean.com/mf/web/cc3yaqvuc7yef5sx/90-4-Key-Components-of-Building-Personal-Brand-for-a-Gentle-Business.mp3","summary":"4 Key Components of Building Personal Brand for a Gentle Business Do you find personal branding overwhelming? In this episode, I share my approach to personal branding for gentle businesses. I explain why personal branding doesn't have to feel heavy or complicated. Instead, it can be an authentic way to connect with your audience. You'll learn my four-part framework for creating a personal brand that aligns with who you are and the gentle business you want to build. I also reveal the biggest mistake most entrepreneurs and graphic designers make when it comes to branding (hint: it's about where they start the process). In this episode you'll learn: Why understanding your core identity is the first step to authentic branding How to connect with your audience by understanding their journey Ways to communicate that feel natural to you Why visuals should support, not lead, your brand strategy Episode Timestamps: 00:00:00 What personal branding truly means for gentle businesses 00:02:51 The four key components of a personal brand 00:03:47 Step 1: Core Identity - Understanding who you are 00:06:22 Step 2: Audience Identity - Understanding who you serve 00:08:58 Step 3: Connection Identity - How you naturally communicate 00:12:44 Step 4: Visual Identity - Supporting your brand story 00:15:53 Recap of the four steps 00:16:42 Business personality quiz offer Links and Resources: Business Personality Quiz: https://SelahStudios.co/quiz Simon Sinek's \"Start with Why\" book: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447 Blog & Transcript: https://SelahStudios.co/90","meta_description":"4 Key Components of Building Personal Brand for a Gentle Business Do you find personal branding overwhelming? In this episode, I share my approach to pers…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1092,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-gentle-business-rebellion-online-business-work-from-rest-midlife-christian-women-aligned-business-6419519/episodes/90-4-key-components-of-building-a-personal-brand-for-a-gentle-business/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-gentle-business-rebellion-online-business-work-from-rest-midlife-christian-women-aligned-business-6419519/90-4-key-components-of-building-a-personal-brand-for-a-gentle-business.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}