{"podcast":{"title":"The Game with Alex Hormozi","slug":"the-game-with-alex-hormozi-57989","podcast_index_feed_id":57989,"rss_url":"https://feeds.captivate.fm/the-game-alex-hormozi/","website_url":"https://www.acquisition.com/","image_url":"https://artwork.captivate.fm/c3c4b7a2-4713-4f82-9767-9778082f3ef2/5pRgpdfCJPVhTJFo1wr5QJBS.jpg","author":"Alex Hormozi","episode_count":1000,"summary":"Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-game-with-alex-hormozi-57989"},"episode":{"title":"Watch This If You Own a Service Business | Ep 971","slug":"watch-this-if-you-own-a-service-business-ep-971","published_at":"2026-05-19T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/watch-this-if-you-own-a-service-business-ep-971","show_page_url":"https://stenobird.com/podcast/the-game-with-alex-hormozi-57989","url":"https://www.acquisition.com/","audio_url":"https://pscrb.fm/rss/p/episodes.captivate.fm/episode/6d8a35b4-2dd5-4168-b82f-32e840a2ea5f.mp3","summary":"Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location. In this episode 00:00 A review of Cory’s HVAC business 04:37 Game plan and Cory’s position on the roadmap 06:21 Pricing strategy: increasing prices for higher profits 09:27 Ads and landing page optimization 16:02 Reactivation emails, campaigns, and angles 21:01 Cross-platform retargeting and email sequences 24:00 Affiliate program strategy 30:28 Recap of the action plan and a look at one-year results More Value: Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi Free Books and Video Courses: https://www.acquisition.com/training Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of…","meta_description":"Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2163,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-game-with-alex-hormozi-57989/episodes/watch-this-if-you-own-a-service-business-ep-971/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/watch-this-if-you-own-a-service-business-ep-971.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}