{"podcast":{"title":"The Game with Alex Hormozi","slug":"the-game-with-alex-hormozi-57989","podcast_index_feed_id":57989,"rss_url":"https://feeds.captivate.fm/the-game-alex-hormozi/","website_url":"https://www.acquisition.com/","image_url":"https://artwork.captivate.fm/c3c4b7a2-4713-4f82-9767-9778082f3ef2/5pRgpdfCJPVhTJFo1wr5QJBS.jpg","author":"Alex Hormozi","episode_count":1000,"summary":"Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.","last_synced_at":null,"page_url":"https://stenobird.com/podcast/the-game-with-alex-hormozi-57989"},"episode":{"title":"The Two Changes That Grew This Business 44% in One Year | Ep 966","slug":"the-two-changes-that-grew-this-business-44-in-one-year-ep-966","published_at":"2026-04-30T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/the-two-changes-that-grew-this-business-44-in-one-year-ep-966","show_page_url":"https://stenobird.com/podcast/the-game-with-alex-hormozi-57989","url":"https://www.acquisition.com/","audio_url":"https://pscrb.fm/rss/p/episodes.captivate.fm/episode/b863e614-2b73-4bc3-8c23-1a9d8a1bbc4c.mp3","summary":"Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠ https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube ⁠ Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model. In this episode 00:00 Introduction to Luis’s railing e-commerce business 02:42 Live Google ad account review 05:36 Optimize for DIY and custom orders 07:26 One-step sales funnel and closing calls 10:40 VSL structure and hook ideas 15:09 Email nurture framework and custom orders funnel 21:55 One-year results recap and key takeaways More Value: Join The Live Scaling Workshop In Las Vegas: ⁠ https://www.acquisition.com/o-vegas ⁠ Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠ https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube ⁠ Discover The Easiest Business I Can Help You Start (Free Trial): ⁠ https://www.skool.com/hormozi ⁠ Free Books and Video Courses: ⁠ https://www.acquisition.com/training ⁠ Get the $100M Book Bundle: ⁠ https://shop.acquisition.com/pages/100m-book-bundle ⁠ Follow Alex Hormozi’s Socials: ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠ DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success.…","meta_description":"Download your free personalized $100M scaling roadmap in under 30 seconds: ⁠ https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtub…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1449,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-game-with-alex-hormozi-57989/episodes/the-two-changes-that-grew-this-business-44-in-one-year-ep-966/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-game-with-alex-hormozi-57989/the-two-changes-that-grew-this-business-44-in-one-year-ep-966.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}