{"podcast":{"title":"The Future of Hospitality","slug":"the-future-of-hospitality-7482768","podcast_index_feed_id":7482768,"rss_url":"https://anchor.fm/s/10480bf24/podcast/rss","website_url":"https://futureofhospitality.org","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43605137/43605137-1766322710448-aa9d5b8b5a7f1.jpg","author":"Shaping tomorrow by understanding today","episode_count":125,"summary":"In this podcast we journey beyond today’s industry standards to imagine what’s next. We speak with hospitality experts across operations, sales, technology and more - diving deep into the trends shaping tomorrow. While technology plays a role, the podcast also explores topics like guest experience, operational insights, and more, with each episode offering practical takeaways and a fresh perspective on what the industry’s future might look like. If you’re ready to stay ahead in hospitality, tune in for ideas, inspiration, and insights from the leaders shaping the industry.\"","last_synced_at":"2026-06-29T20:19:21.518171+00:00","page_url":"https://stenobird.com/podcast/the-future-of-hospitality-7482768"},"episode":{"title":"Reposition before rebrand: a Brussels hotel asset case","slug":"reposition-before-rebrand-a-brussels-hotel-asset-case","published_at":"2026-06-28T10:04:36+00:00","page_url":"https://stenobird.com/podcast/the-future-of-hospitality-7482768/reposition-before-rebrand-a-brussels-hotel-asset-case","show_page_url":"https://stenobird.com/podcast/the-future-of-hospitality-7482768","url":"https://podcasters.spotify.com/pod/show/alon-shkuri/episodes/Reposition-before-rebrand-a-Brussels-hotel-asset-case-e3kasik","audio_url":"https://anchor.fm/s/10480bf24/podcast/play/120991764/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-28%2F426968071-44100-2-a0f4e55828a47.mp3","summary":"The rebrand only adds value once the segmentation and product are fixed. Learn how a bold wholesaler cut rebuilt rate quality and moved RGI from 81 to 110. In this episode Luc Boschmans interviews Sophie Richard, who leads European asset management for M&L Hospitality and chairs HAMA Europe. - Cut a low-rated wholesaler base, accepting 13 percent occupancy loss to rebuild higher-quality rate - Sequence segmentation and product before rebranding so the brand change adds value - Treat aging product as a cleanliness and rate problem, not just a renovation line - Review segmentation yearly rather than every five years Sophie shares the full Brussels Midi case, from the segmentation cut to the four-star classification. Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience. Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality","meta_description":"The rebrand only adds value once the segmentation and product are fixed. Learn how a bold wholesaler cut rebuilt rate quality and moved RGI from 81 to 110…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2146,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-future-of-hospitality-7482768/episodes/reposition-before-rebrand-a-brussels-hotel-asset-case/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-future-of-hospitality-7482768/reposition-before-rebrand-a-brussels-hotel-asset-case.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}