{"podcast":{"title":"The Future of Hospitality","slug":"the-future-of-hospitality-7482768","podcast_index_feed_id":7482768,"rss_url":"https://anchor.fm/s/10480bf24/podcast/rss","website_url":"https://futureofhospitality.org","image_url":"https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/43605137/43605137-1766322710448-aa9d5b8b5a7f1.jpg","author":"Shaping tomorrow by understanding today","episode_count":125,"summary":"In this podcast we journey beyond today’s industry standards to imagine what’s next. We speak with hospitality experts across operations, sales, technology and more - diving deep into the trends shaping tomorrow. While technology plays a role, the podcast also explores topics like guest experience, operational insights, and more, with each episode offering practical takeaways and a fresh perspective on what the industry’s future might look like. If you’re ready to stay ahead in hospitality, tune in for ideas, inspiration, and insights from the leaders shaping the industry.\"","last_synced_at":"2026-06-29T20:19:21.518171+00:00","page_url":"https://stenobird.com/podcast/the-future-of-hospitality-7482768"},"episode":{"title":"Occupancy first, ADR second: revenue management for independents","slug":"occupancy-first-adr-second-revenue-management-for-independents","published_at":"2026-06-22T16:16:25+00:00","page_url":"https://stenobird.com/podcast/the-future-of-hospitality-7482768/occupancy-first-adr-second-revenue-management-for-independents","show_page_url":"https://stenobird.com/podcast/the-future-of-hospitality-7482768","url":"https://podcasters.spotify.com/pod/show/alon-shkuri/episodes/Occupancy-first--ADR-second-revenue-management-for-independents-e3l4m46","audio_url":"https://anchor.fm/s/10480bf24/podcast/play/121837126/https%3A%2F%2Fd3ctxlq1ktw2nl.cloudfront.net%2Fstaging%2F2026-5-22%2F426619041-44100-2-a8eb232df2e88.mp3","summary":"Revenue managers do not set the price. The guest does, and the rate is just where you move up or down. Learn how independent hotels run occupancy, distribution, and forecasting without a brand playbook handed to them. In this episode Tim Boersma interviews Rogier Ensel, owner of RevGen and former group revenue director at Cycas, on revenue management for unbranded properties. - Run occupancy first and let ADR follow as the measurement up or down - Avoid the parity trap you build yourself with Genius and resold discounts - Start forecasting small: fill in one day, look back, and do it again - Treat pricing as risk management, not a number you decide alone A practical playbook for owners and revenue managers pushing margin on their own terms. Follow The Future of Hospitality for weekly insights into hospitality, hotels, and guest experience. Disclaimer: This podcast shares stories, experiences, and opinions from hosts and guests. They are personal perspectives only and not statements of fact or official advice from The Future of Hospitality","meta_description":"Revenue managers do not set the price. The guest does, and the rate is just where you move up or down. Learn how independent hotels run occupancy, distrib…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4676,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-future-of-hospitality-7482768/episodes/occupancy-first-adr-second-revenue-management-for-independents/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-future-of-hospitality-7482768/occupancy-first-adr-second-revenue-management-for-independents.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}