{"podcast":{"title":"The Foundr Podcast with Nathan Chan","slug":"the-foundr-podcast-with-nathan-chan-974008","podcast_index_feed_id":974008,"rss_url":"https://feeds.megaphone.fm/YAP2464511803","website_url":"http://www.foundr.com","image_url":"https://megaphone.imgix.net/podcasts/a05eea46-5a0e-11ed-ad4d-7ba38e01bc89/image/ba743e807d05cc0b025845c0eaf7ee98.png?ixlib=rails-4.3.1&max-w=3000&max-h=3000&fit=crop&auto=format,compress","author":"Nathan Chan","episode_count":642,"summary":"Hear the stories, learn the proven methods, and accelerate your growth and future through entrepreneurship. Welcome to The Foundr Podcast with Nathan Chan. About the show: For over a decade, The Foundr Podcast with Nathan Chan has been a leading entrepreneurship podcast for open-book conversations with, by, and for founders. Whether you're starting, building, or dreaming about your business, The Foundr Podcast is where you can access experienced founders who've been in your shoes to learn their proven methods, lessons from failure, and inspirational stories. Past guests include Emma Grede, Mark Cuban, Neil Patel, Kendra Scott, Alex Hormozi, Trinny Woodall, Tim Ferriss, Sophia Amoruso, Simon Sinek, Tony Robbins, Amy Porterfield, Ed Mylett, Michelle Zatlyn, Reid Hoffman, Scooter Braun, Dany Garcia, Marc Lore, Ariana Huffington, Pat Flynn, Lewis Howes, Jordan Harbinger, and many more. About the host: Nathan Chan is the CEO of Foundr and the creator of The Foundr Podcast. Chan literally started from knowing nothing. He was just an average guy working in a 9-5 job he utterly hated. He knew nothing about entrepreneurship, nothing about startups, nothing about marketing, and nothing abou…","last_synced_at":"2026-07-23T02:19:36.248441+00:00","page_url":"https://stenobird.com/podcast/the-foundr-podcast-with-nathan-chan-974008"},"episode":{"title":"679: The $20 Jar of Salt Behind Her 9-Figure Jewelry Brand","slug":"679-the-20-jar-of-salt-behind-her-9-figure-jewelry-brand","published_at":"2026-07-02T14:00:00+00:00","page_url":"https://stenobird.com/podcast/the-foundr-podcast-with-nathan-chan-974008/679-the-20-jar-of-salt-behind-her-9-figure-jewelry-brand","show_page_url":"https://stenobird.com/podcast/the-foundr-podcast-with-nathan-chan-974008","url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/chrt.fm/track/5DA136/traffic.megaphone.fm/FMPL7849665091.mp3","audio_url":"https://www.podtrac.com/pts/redirect.mp3/pdst.fm/e/chrt.fm/track/5DA136/traffic.megaphone.fm/FMPL7849665091.mp3","summary":"Jennifer Fisher started with $5,000 and a dog tag she sketched on a piece of paper for her son - a son she almost never had, after chemotherapy, failed IVF, and years of surrogacy attempts. She knocked on doors on 47th Street, got Uma Thurman to wear her piece on a Glamour cover, and bootstrapped the brand for 20 years without taking a single dollar from investors. Now Jennifer Fisher Jewelry is on track for nine figures, growing 50% year over year, and targeting 200-300% growth by 2028 - with a $20 jar of salt as her secret customer acquisition weapon. In this interview, Jennifer breaks down the Instagram pivot in 2017 that tripled sales overnight, how 6% of salt buyers convert to jewelry customers, and the manufacturing mistake she made after Covid that nearly broke the entire business. What you'll learn in this interview: • How a dog tag she sketched for her son became Hollywood's go-to jewelry brand - starting with Uma Thurman on a Glamour cover • Why she launched DTC before Shopify existed - and what running a jewelry brand on Magento in 2005 actually looked like • The 2017 Instagram pivot: how showing her real life - cooking, dogs, kids - tripled sales overnight • How a $20 jar of salt she made in her kitchen became a full customer acquisition funnel - with 6% of buyers converting to jewelry • Why founder-led creative outconverts every influencer she's ever worked with - and why she still does it all herself • The manufacturing mistake that nearly broke her: why not moving production out of NYC fast enough after Covid was her biggest business regret • How a JV with Centric Brands unlocked the operations, manufacturing scale, and systems she couldn't build alone in 20 years • Managing 4,000 SKUs (cut from 10,000) - and the inventory planning challenge that still c…","meta_description":"Jennifer Fisher started with $5,000 and a dog tag she sketched on a piece of paper for her son - a son she almost never had, after chemotherapy, failed IV…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2823,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-foundr-podcast-with-nathan-chan-974008/episodes/679-the-20-jar-of-salt-behind-her-9-figure-jewelry-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-foundr-podcast-with-nathan-chan-974008/679-the-20-jar-of-salt-behind-her-9-figure-jewelry-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}