{"podcast":{"title":"The Fitness Business Podcast with Erin Dimond and Jordan Dugger","slug":"the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003","podcast_index_feed_id":528003,"rss_url":"https://flowstateofmindpodcast.libsyn.com/rss","website_url":"http://flowstateofmindpodcast.libsyn.com/website","image_url":"https://static.libsyn.com/p/assets/8/a/3/7/8a378578c724d64e/Fit-Biz-Podcast_Cover-Final.png","author":"Erin Dimond and Jordan Dugger","episode_count":752,"summary":"If you're a fitness professional, entrepreneur, or just a fitness enthusiast who has a deep appreciation for the science of not only getting results for your body; but how to market, communicate, sell, influence, and lead, then the Fitness Business Podcast, hosted by Erin Dimond and Jordan Dugger is for you. Erin and Jordan are owners of Transform 4Ever Systems, a 7-Figure Online Fitness Coaching Company, that is known for solving the problems that other coaches fail. Along with that, they own Impact Fitness Coaching Academy, a 7+ Figure All-In-One Accelerator for coaches, personal trainers, and health industry entrepreneurs to start, grow, and scale their businesses, all online. This podcast brings REAL, and ACTIONABLE steps to level up your personal growth, business growth, and how to look better naked in the process. The Fitness Business Podcast hosts weekly guests ranging from industry experts, marketing experts, copywriters, PhDs, and thought leaders from around the world. The mission is to not only teach you the tools to earn more money and make more of an impact, but we aim to help you to look at the world a bit differently, with each and every episode.","last_synced_at":"2026-06-22T14:21:13.922851+00:00","page_url":"https://stenobird.com/podcast/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003"},"episode":{"title":"EP | 743 - The Difference Between Content That Gets Likes and Content That Gets Clients","slug":"ep-743-the-difference-between-content-that-gets-likes-and-content-that-gets-clients","published_at":"2026-05-14T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003/ep-743-the-difference-between-content-that-gets-likes-and-content-that-gets-clients","show_page_url":"https://stenobird.com/podcast/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003","url":"https://flowstateofmindpodcast.libsyn.com/ep-743-the-difference-between-content-that-gets-likes-and-content-that-gets-clients","audio_url":"https://traffic.libsyn.com/secure/flowstateofmindpodcast/Fit_Biz_743_DONE2.mp3?dest-id=768434","summary":"We've worked with over 4,600 coaches across every niche from fitness, nutrition, hormone health, men's performance, postpartum, and any other one you could possibly think of. The single biggest gap between coaches who get engagement and coaches who book calls is not their offer quality. It's not how often they post. It's not even their follower count. It's emotional specificity. The coaches who are winning right now aren't saying \"I help busy moms lose weight.\" They're saying things so specific that their ideal client reads it and feels like they're being watched. In this episode I'm going to show you how to make that shift. From demographic content to emotional content. And I'm going to give you the exact process to find the language that makes your ICA stop mid-scroll. Time Stamps: (0:54) Quick Story (2:14) Specificity Is Key (4:04) IFCA Client Viral Example (5:18) Using Claude For Intimate Hooks (6:57) Desired Focused Content (9:02) Consequence Based Urgency (10:36) How This Applies To Ads ---------------- 🚀 Watch Our 3 Minute Video on How to Unlock An Extra $30k/Month In Your Online Fitness Coaching Business In Just 90 Days - Or We'll Coach You For Free! ---------------- Follow Us on Instagram","meta_description":"We've worked with over 4,600 coaches across every niche from fitness, nutrition, hormone health, men's performance, postpartum, and any other one you coul…","key_points":[],"chapters":[],"topics":[],"duration_seconds":770,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003/episodes/ep-743-the-difference-between-content-that-gets-likes-and-content-that-gets-clients/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-fitness-business-podcast-with-erin-dimond-and-jordan-dugger-528003/ep-743-the-difference-between-content-that-gets-likes-and-content-that-gets-clients.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}