{"podcast":{"title":"The Fashion Translator","slug":"the-fashion-translator-7762815","podcast_index_feed_id":7762815,"rss_url":"https://api.substack.com/feed/podcast/7272337.rss","website_url":"https://clairelysbastienwald.substack.com/podcast","image_url":"https://substackcdn.com/feed/podcast/7272337/255920ba332cb298a041d65742815136.jpg","author":"Claire-Lys Bastien Wald","episode_count":53,"summary":"Behind-the-scenes insights on fashion, manufacturing, and how AI is reshaping the industry—from someone who’s spent 15+ years inside it.","last_synced_at":"2026-07-31T00:18:48.605136+00:00","page_url":"https://stenobird.com/podcast/the-fashion-translator-7762815"},"episode":{"title":"Episode 25 – Darren Seigel • TONA Activewear | Performance Leggings, Mental Health & Building a Radically Inclusive Brand","slug":"episode-25-darren-seigel-tona-activewear-performance-leggings-mental-health-building-a-radically-inclusive-brand","published_at":"2026-04-09T15:59:09+00:00","page_url":"https://stenobird.com/podcast/the-fashion-translator-7762815/episode-25-darren-seigel-tona-activewear-performance-leggings-mental-health-building-a-radically-inclusive-brand","show_page_url":"https://stenobird.com/podcast/the-fashion-translator-7762815","url":"https://clairelysbastienwald.substack.com/p/episode-25-darren-seigel-tona-activewear-85a","audio_url":"https://api.substack.com/feed/podcast/193703211/d514b4917667e8b789d971603747adef.mp3","summary":"🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Darren Seigel, Chief Business Development Officer at TONA Activewear, to explore how performance apparel can support mental well-being, confidence, and community — without compromising on fit, function, or comfort. Born from a deeply personal mission around mental health and suicide prevention, TONA set out to create what many brands never fully address: a truly high-performance legging that works for every body, stays supportive all day, and avoids harmful forever chemicals. This conversation explores:• How mental health became the foundation of TONA’s brand strategy• Why compression, fit, and fabric integrity matter more than trends• The hidden impact of PFAS and why “chemical-free” isn’t optional anymore• What radical size inclusivity really means — and why most brands fall short• How community, performance, and purpose can coexist in modern activewear If you’re interested in mission-driven brands, performance apparel innovation, or how fashion can actively support well-being, this episode is for you. Guest: 👤 Darren Seigel🔗 Instagram: https://www.instagram.com/darren_seigel/ 🔗 LinkedIn: https://www.linkedin.com/in/darren-seigel/ Brand: 🌐 https://tonaactive.com/en-ca 🔗 Instagram: https://www.instagram.com/tonaactive/ 🔗 LinkedIn: https://www.linkedin.com/company/tona-activewear/ ✨ Connect with Claire Lys to explore how AI, systems, and innovation can support fashion brands — or to be featured on The Fashion Translator: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit clairelysbastienwald.substack.com","meta_description":"🎙️ In this episode of The Fashion Translator, Claire Lys sits down with Darren Seigel, Chief Business Development Officer at TONA Activewear, to explore h…","key_points":[],"chapters":[],"topics":[],"duration_seconds":873,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-fashion-translator-7762815/episodes/episode-25-darren-seigel-tona-activewear-performance-leggings-mental-health-building-a-radically-inclusive-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-fashion-translator-7762815/episode-25-darren-seigel-tona-activewear-performance-leggings-mental-health-building-a-radically-inclusive-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}