{"podcast":{"title":"The Expert's Journey: Helping Speakers & Authors Succeed!","slug":"the-expert-s-journey-helping-speakers-authors-succeed-7106042","podcast_index_feed_id":7106042,"rss_url":"https://rss.buzzsprout.com/2425369.rss","website_url":"https://www.buzzsprout.com/2425369","image_url":"https://storage.buzzsprout.com/1ccyexzxkjycm8ako6a9wmrekyyw?.jpg","author":"Dixie Maria Carlton Brad Hauck","episode_count":69,"summary":"The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page. Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs , grow your authority , and build a profitable business ? This podcast delivers the strategies you need to transform from writer to sought-after thought leader. Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert \"Mr Web Marketing\") and Dixie Carlton (publisher and author of Start With the Draft ), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing. Brad : www.proficlix.com.au Dixie : www.indieexpertspublishing.com What You'll Learn: ✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities ✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry ✅ How to write…","last_synced_at":"2026-07-09T10:17:03.488808+00:00","page_url":"https://stenobird.com/podcast/the-expert-s-journey-helping-speakers-authors-succeed-7106042"},"episode":{"title":"Should You Kill a Product That Still Makes Money?","slug":"should-you-kill-a-product-that-still-makes-money","published_at":"2026-02-19T21:00:00+00:00","page_url":"https://stenobird.com/podcast/the-expert-s-journey-helping-speakers-authors-succeed-7106042/should-you-kill-a-product-that-still-makes-money","show_page_url":"https://stenobird.com/podcast/the-expert-s-journey-helping-speakers-authors-succeed-7106042","url":"https://www.buzzsprout.com/2425369/episodes/18714667-should-you-kill-a-product-that-still-makes-money.mp3","audio_url":"https://www.buzzsprout.com/2425369/episodes/18714667-should-you-kill-a-product-that-still-makes-money.mp3","summary":"Talk To Us Directly You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explore how to make the hard call between steady income and clear direction, including how legacy offers can dilute your funnel, confuse your market, and anchor your positioning to who you used to be. You’ll hear practical ways to decide whether to keep, refresh, update, or retire older books, courses, and content based on industry speed of ...","meta_description":"Talk To Us Directly You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explor…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1073,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-expert-s-journey-helping-speakers-authors-succeed-7106042/episodes/should-you-kill-a-product-that-still-makes-money/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-expert-s-journey-helping-speakers-authors-succeed-7106042/should-you-kill-a-product-that-still-makes-money.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}