{"podcast":{"title":"The Expert Method","slug":"the-expert-method-7602465","podcast_index_feed_id":7602465,"rss_url":"https://api.riverside.fm/hosting/bucij1rS.rss","website_url":"https://implementgpts.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/2b9bfc35-40a1-458f-aa9b-083917ec21ca/logos/b2a614ee-3b90-4801-b9a0-c3fb3c1135e5.jpeg","author":"Ian Gatzke","episode_count":45,"summary":"The Expert Method is a podcast for people who turn knowledge into transformation . Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.","last_synced_at":"2026-06-21T14:19:16.055694+00:00","page_url":"https://stenobird.com/podcast/the-expert-method-7602465"},"episode":{"title":"Your Story is The Strategy","slug":"your-story-is-the-strategy","published_at":"2026-04-02T15:00:00+00:00","page_url":"https://stenobird.com/podcast/the-expert-method-7602465/your-story-is-the-strategy","show_page_url":"https://stenobird.com/podcast/the-expert-method-7602465","url":"https://api.riverside.com/hosting-analytics/media/7953c94c5578a4ac88dcad69f74b40b0ae0971e24b19dfda79a3bbfd7fc7719a/eyJlcGlzb2RlSWQiOiI2ZDcxMDU4MC1lOGUwLTRlZjAtYjA3ZS0zNzRkOTNlY2UwMWQiLCJwb2RjYXN0SWQiOiIyYjliZmMzNS00MGExLTQ1OGYtYWE5Yi0wODM5MTdlYzIxY2EiLCJhY2NvdW50SWQiOiI2OTBkMmM4Mjg4NDBjYjZjZTY4YzJkZjQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljYmIyMWRmNzM0YTRlM2U0ZWI0ZGZiL2lhbnMtc3R1ZGlvLU80a25BLWNvbXBvc2VyLTIwMjYtMy0zMV9fMTMtMzgtNS5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/7953c94c5578a4ac88dcad69f74b40b0ae0971e24b19dfda79a3bbfd7fc7719a/eyJlcGlzb2RlSWQiOiI2ZDcxMDU4MC1lOGUwLTRlZjAtYjA3ZS0zNzRkOTNlY2UwMWQiLCJwb2RjYXN0SWQiOiIyYjliZmMzNS00MGExLTQ1OGYtYWE5Yi0wODM5MTdlYzIxY2EiLCJhY2NvdW50SWQiOiI2OTBkMmM4Mjg4NDBjYjZjZTY4YzJkZjQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNjljYmIyMWRmNzM0YTRlM2U0ZWI0ZGZiL2lhbnMtc3R1ZGlvLU80a25BLWNvbXBvc2VyLTIwMjYtMy0zMV9fMTMtMzgtNS5tcDMifQ==.mp3","summary":"Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== In this episode, I sat down with Katherine Tuominen to explore what real thought leadership actually requires, and why it cannot be reduced to shortcuts, soundbites, or AI-generated content. We unpack how founders can identify the deeper threads in their personal and professional story, then turn those insights into a clear framework, message, and market position. Katherine shares how her team helps founders uncover the through line behind their expertise, translate it into a coherent narrative, and build a more holistic communication ecosystem around it. Our conversation also expands into ethical marketing, long-term credibility, and why improving the product itself may be the most important lever for growing a business. This is a strong episode for founders who want to build visibility in a way that is durable, honest, and structurally sound. =============== Katherine’s Links: - Website: https://catalystbrandstrategy.com/ - LinkedIn: https://www.linkedin.com/in/katherine-tuominen - Instagram: https://www.instagram.com/katherinetuominen/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 Intro And Setup 01:19 Defining Thought Leadership 05:17 Finding Personal Threads 10:18 Katherine's Story 15:02 Holistic Marketing Systems 18:10 Why Product Matters 22:48 Ideal Client Profile 24:05 Measuring Real Impact 27:10 Choosing One Channel 29:54 Catalyst Vision 33:23 Long Term Credibility 35:48 Billboard Message","meta_description":"Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== In this episode, I sat down with Katherine Tuominen to…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2010,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-expert-method-7602465/episodes/your-story-is-the-strategy/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-expert-method-7602465/your-story-is-the-strategy.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}