{"podcast":{"title":"The Expert Method","slug":"the-expert-method-7602465","podcast_index_feed_id":7602465,"rss_url":"https://api.riverside.fm/hosting/bucij1rS.rss","website_url":"https://implementgpts.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/2b9bfc35-40a1-458f-aa9b-083917ec21ca/logos/b2a614ee-3b90-4801-b9a0-c3fb3c1135e5.jpeg","author":"Ian Gatzke","episode_count":45,"summary":"The Expert Method is a podcast for people who turn knowledge into transformation . Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.","last_synced_at":"2026-06-21T14:19:16.055694+00:00","page_url":"https://stenobird.com/podcast/the-expert-method-7602465"},"episode":{"title":"Your Brand is More Than Just A Logo","slug":"your-brand-is-more-than-just-a-logo","published_at":"2026-06-16T15:00:00+00:00","page_url":"https://stenobird.com/podcast/the-expert-method-7602465/your-brand-is-more-than-just-a-logo","show_page_url":"https://stenobird.com/podcast/the-expert-method-7602465","url":"https://api.riverside.com/hosting-analytics/media/5020133069579e593e721486ff4233586ec531c088691e8344274f040731287b/eyJlcGlzb2RlSWQiOiJhNjdkZWEwOS04ZDE0LTQyNzQtYTdjZS01MmI1MGRjOTgzYzkiLCJwb2RjYXN0SWQiOiIyYjliZmMzNS00MGExLTQ1OGYtYWE5Yi0wODM5MTdlYzIxY2EiLCJhY2NvdW50SWQiOiI2OTBkMmM4Mjg4NDBjYjZjZTY4YzJkZjQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMDlmZThjNTE0ODEzMTNkMzk0ZmNiL2lhbnMtc3R1ZGlvLU80a25BLWNvbXBvc2VyLTIwMjYtNi0xNl9fMi01OS0yMC5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/5020133069579e593e721486ff4233586ec531c088691e8344274f040731287b/eyJlcGlzb2RlSWQiOiJhNjdkZWEwOS04ZDE0LTQyNzQtYTdjZS01MmI1MGRjOTgzYzkiLCJwb2RjYXN0SWQiOiIyYjliZmMzNS00MGExLTQ1OGYtYWE5Yi0wODM5MTdlYzIxY2EiLCJhY2NvdW50SWQiOiI2OTBkMmM4Mjg4NDBjYjZjZTY4YzJkZjQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzMDlmZThjNTE0ODEzMTNkMzk0ZmNiL2lhbnMtc3R1ZGlvLU80a25BLWNvbXBvc2VyLTIwMjYtNi0xNl9fMi01OS0yMC5tcDMifQ==.mp3","summary":"Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== Most founders think their brand is the name, logo, colors, fonts, or visual identity. But as Jared Harman explains in this conversation, the real brand is the feeling people associate with your business — the emotion, trust, recognition, and relationship that make someone choose you over every other option. In this episode of The Expert Method , Ian Gatzke sits down with Jared Harman of One Group Agency to talk about what brand actually means, why founders often struggle to explain their own offer clearly, and how service businesses can differentiate through relationships, customer service, and expectation-setting. They cover why entrepreneurs need to step outside their own perspective when launching something new, how to find the customer’s language, why “better quality” is rarely a strong enough differentiator, and what it takes to build trust with clients over time. Jared also shares how his agency thinks about proactive service, listening to clients, communicating expectations clearly, and using strong relationships as a real business advantage. This conversation is especially useful for founders, service providers, agency owners, and expert-led businesses that want to build a brand people actually understand, trust, and want to stay connected to. =============== Jared’s Links: - Website: https://www.onegroupagency.ca/ - LinkedIn: https://ca.linkedin.com/in/jaredharman - Instagram: https://www.instagram.com/jaredharman/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 — Setup & First Question 01:07 —…","meta_description":"Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== Most founders think their brand is the name, logo, col…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2131,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-expert-method-7602465/episodes/your-brand-is-more-than-just-a-logo/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-expert-method-7602465/your-brand-is-more-than-just-a-logo.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}