{"podcast":{"title":"The Expert Method","slug":"the-expert-method-7602465","podcast_index_feed_id":7602465,"rss_url":"https://api.riverside.fm/hosting/bucij1rS.rss","website_url":"https://implementgpts.com/","image_url":"https://hosting-media.riverside.com/media/podcasts/2b9bfc35-40a1-458f-aa9b-083917ec21ca/logos/b2a614ee-3b90-4801-b9a0-c3fb3c1135e5.jpeg","author":"Ian Gatzke","episode_count":45,"summary":"The Expert Method is a podcast for people who turn knowledge into transformation . Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.","last_synced_at":"2026-06-21T14:19:16.055694+00:00","page_url":"https://stenobird.com/podcast/the-expert-method-7602465"},"episode":{"title":"Find Your Tilt Before AI Makes You Invisible","slug":"find-your-tilt-before-ai-makes-you-invisible","published_at":"2026-05-14T15:00:00+00:00","page_url":"https://stenobird.com/podcast/the-expert-method-7602465/find-your-tilt-before-ai-makes-you-invisible","show_page_url":"https://stenobird.com/podcast/the-expert-method-7602465","url":"https://api.riverside.com/hosting-analytics/media/9b626a137efc217eb831cdf1bcf83c39a894be7302ac2ded65db7a40c2655910/eyJlcGlzb2RlSWQiOiJlOGU1ZTlkNC1hODAyLTRlM2ItYmRjNC0yNDljZWEzNTU3M2EiLCJwb2RjYXN0SWQiOiIyYjliZmMzNS00MGExLTQ1OGYtYWE5Yi0wODM5MTdlYzIxY2EiLCJhY2NvdW50SWQiOiI2OTBkMmM4Mjg4NDBjYjZjZTY4YzJkZjQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwNTVmZWEyODM0YThkODNhMjJlY2JhL2lhbnMtc3R1ZGlvLU80a25BLWNvbXBvc2VyLTIwMjYtNS0xNF9fNy0zOC01MC5tcDMifQ==.mp3","audio_url":"https://api.riverside.com/hosting-analytics/media/9b626a137efc217eb831cdf1bcf83c39a894be7302ac2ded65db7a40c2655910/eyJlcGlzb2RlSWQiOiJlOGU1ZTlkNC1hODAyLTRlM2ItYmRjNC0yNDljZWEzNTU3M2EiLCJwb2RjYXN0SWQiOiIyYjliZmMzNS00MGExLTQ1OGYtYWE5Yi0wODM5MTdlYzIxY2EiLCJhY2NvdW50SWQiOiI2OTBkMmM4Mjg4NDBjYjZjZTY4YzJkZjQiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwNTVmZWEyODM0YThkODNhMjJlY2JhL2lhbnMtc3R1ZGlvLU80a25BLWNvbXBvc2VyLTIwMjYtNS0xNF9fNy0zOC01MC5tcDMifQ==.mp3","summary":"Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== AI is making average information easier to create than ever. But according to Joe Pulizzi, that makes one thing even more valuable: a clear, human point of view. In this episode, I sat down with Joe Pulizzi to talk about why the old career and success playbook is breaking down, what it means to “find your tilt,” and why creators, experts, and entrepreneurs need to become recognizable for a specific idea, audience, and point of view. Joe explains why building an audience should come before building a product, why most creators fail by trying to be everywhere at once, and how owned distribution — like email, communities, and direct relationships — creates leverage that rented platforms cannot. He also shares why human content will become scarcer in an AI-saturated world, how to discover your differentiation, and why the people willing to do the work consistently will have the advantage. This conversation is for experts, creators, coaches, consultants, and entrepreneurs who want to build trust, create useful content, and develop an audience around work that actually matters. =============== Joe’s Links: - Website: https://www.joepulizzi.com/ - LinkedIn: https://www.linkedin.com/in/joepulizzi - Facebook: https://www.facebook.com/JoePulizziAuthor - X: https://x.com/JoePulizzi - YT Channel: https://www.youtube.com/@JoePulizzi Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 Opening 00:17 Broken playbook 01:44 Purpose and security 05:35 Weird si…","meta_description":"Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== AI is making average information easier to create tha…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2640,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-expert-method-7602465/episodes/find-your-tilt-before-ai-makes-you-invisible/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-expert-method-7602465/find-your-tilt-before-ai-makes-you-invisible.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}