{"podcast":{"title":"The Entrepreneur Experiment","slug":"the-entrepreneur-experiment-1063847","podcast_index_feed_id":1063847,"rss_url":"https://rss2.flightcast.com/c8dpmebk7t0wsq5smmuujaae.xml","website_url":"https://www.mrgaryfox.com","image_url":"https://files.flightcast.com/workspaces/uk80796vx6e49fg917i69l2v/01KSNH5619BS2FB92078P8QBK8/gary-cover-2-closer-together.jpg","author":"Gary Fox","episode_count":505,"summary":"Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.","last_synced_at":"2026-06-21T06:21:13.147120+00:00","page_url":"https://stenobird.com/podcast/the-entrepreneur-experiment-1063847"},"episode":{"title":"EE503 - Mentor Moment: Bobby Kerr - How to Scale Without Letting Ego Get in the Way","slug":"ee503-mentor-moment-bobby-kerr-how-to-scale-without-letting-ego-get-in-the-way","published_at":"2026-06-01T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee503-mentor-moment-bobby-kerr-how-to-scale-without-letting-ego-get-in-the-way","show_page_url":"https://stenobird.com/podcast/the-entrepreneur-experiment-1063847","url":"https://episode.flightcast.com/01KSZZ1VQ63XDTTHF8S6T8ER79.mp3","audio_url":"https://episode.flightcast.com/01KSZZ1VQ63XDTTHF8S6T8ER79.mp3","summary":"In this Mentor Moment, Bobby Kerr - former Dragon and former CEO of Insomnia Coffee - shares the strategic lessons that helped scale Insomnia from a small coffee business into a recognised national brand. Bobby breaks down why underfunding was one of his biggest early mistakes, how letting go of ego helped him choose the right brand name and structure, and why partnerships with companies like Spar, Easons, Penneys, and Meadows & Byrne became key routes to growth. This is a practical lesson in playing the long game, building multiple revenue streams, and making the kind of strategic decisions that give a business more ways to survive and scale. Listen back to the full conversation in Episode 439 of The Entrepreneur Experiment - and subscribe/follow so you don’t miss the next Mentor Moment. *Our Sponsors * Nostra: https://bit.ly/nostra26 Azure: https://bit.ly/azure26 Follow The Entrepreneur Experiment: Instagram: https://www.instagram.com/entrepreneurexperiment/ TikTok: https://www.tiktok.com/@entrepreneurexperiment","meta_description":"In this Mentor Moment, Bobby Kerr - former Dragon and former CEO of Insomnia Coffee - shares the strategic lessons that helped scale Insomnia from a small…","key_points":[],"chapters":[],"topics":[],"duration_seconds":493,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-entrepreneur-experiment-1063847/episodes/ee503-mentor-moment-bobby-kerr-how-to-scale-without-letting-ego-get-in-the-way/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee503-mentor-moment-bobby-kerr-how-to-scale-without-letting-ego-get-in-the-way.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}