{"podcast":{"title":"The Entrepreneur Experiment","slug":"the-entrepreneur-experiment-1063847","podcast_index_feed_id":1063847,"rss_url":"https://rss2.flightcast.com/c8dpmebk7t0wsq5smmuujaae.xml","website_url":"https://www.mrgaryfox.com","image_url":"https://files.flightcast.com/workspaces/uk80796vx6e49fg917i69l2v/01KSNH5619BS2FB92078P8QBK8/gary-cover-2-closer-together.jpg","author":"Gary Fox","episode_count":505,"summary":"Discover how world-class entrepreneurs, elite thinkers, and peak performers master success in business, body, and brain. Every week, I sit down with extraordinary people to explore how they build thriving businesses, maintain peak physical health, and cultivate sharp, resilient minds. Together, we’ll discover the habits, systems, and experiments they use to create their unique formulas for success. Join me as you learn how to build like a founder, train like an athlete, and think like an artist—so we can all find our formula for success. This isn’t just a podcast; it’s a blueprint for a new kind of founder—one who balances ambition with wellness, hard work with mental fitness, and success with purpose.","last_synced_at":"2026-06-21T06:21:13.147120+00:00","page_url":"https://stenobird.com/podcast/the-entrepreneur-experiment-1063847"},"episode":{"title":"EE498 - Brian Lee: From Chopped to TRYKA’s 10,000-Athlete Launch","slug":"ee498-brian-lee-from-chopped-to-tryka-s-10-000-athlete-launch","published_at":"2026-05-14T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee498-brian-lee-from-chopped-to-tryka-s-10-000-athlete-launch","show_page_url":"https://stenobird.com/podcast/the-entrepreneur-experiment-1063847","url":"https://episode.flightcast.com/01KRDSWZAXCW77XCGEG48W2YJJ.mp3","audio_url":"https://episode.flightcast.com/01KRDSWZAXCW77XCGEG48W2YJJ.mp3","summary":"In this episode of The Entrepreneur Experiment, Gary Fox sits down with Brian Lee, the entrepreneur behind Freshly Chopped and founder of TRYKA, Ireland’s inclusive hybrid fitness race league. After building one of Ireland’s most recognisable healthy food brands, Brian has turned his attention to the booming world of fitness racing — but with a very different philosophy. TRYKA is not built only for elite athletes or podium chasers. It is designed for the everyday person, the local gym community, the company team, the first-timer, and the person looking for a reason to show up, train, and feel part of something bigger. Brian shares how the idea for TRYKA came from his own experience in the hybrid fitness space, why he saw an opportunity to serve the “other 80%,” and how he went from concept to major venues in just six months. He explains the thinking behind TRYKA’s free affiliate model, gym and company leaderboards, community-first culture, and plans to expand into London, Lisbon and beyond. This is a conversation about self-belief, brand building, operational detail, culture, wellness, failure, and the kind of ambition Irish founders need more of. If you’re building a business, launching a community, or trying to turn a personal passion into something global, this episode is for you. Show Notes In this episode, we cover: 🔥 Why Brian Lee launched TRYKA after Freshly Chopped 🏋️ How TRYKA is building fitness events for the everyday person 🚀 Going from idea to major venue in just 6 months 💡 Why Brian believes TRYKA serves “the other 80%” 🤝 Building with gyms and communities, not competing against them 📈 How TRYKA reached almost 10,000 athletes in its first 7 months 🌍 Expanding from Ireland into London, Lisbon and beyond 🎮 The role of gamification, leaderboards and company…","meta_description":"In this episode of The Entrepreneur Experiment, Gary Fox sits down with Brian Lee, the entrepreneur behind Freshly Chopped and founder of TRYKA, Ireland’s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4722,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-entrepreneur-experiment-1063847/episodes/ee498-brian-lee-from-chopped-to-tryka-s-10-000-athlete-launch/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-entrepreneur-experiment-1063847/ee498-brian-lee-from-chopped-to-tryka-s-10-000-athlete-launch.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}