{"podcast":{"title":"The Email Marketing Show","slug":"the-email-marketing-show-887066","podcast_index_feed_id":887066,"rss_url":"https://feeds.captivate.fm/the-email-marketing-show/","website_url":"https://www.EmailMarketingHeroes.com","image_url":"https://artwork.captivate.fm/608978cd-20f0-46a1-b566-e5ec8a4587d5/td06ezyD4SdRQ7T487l72Rco.png","author":"Email Marketing Heroes","episode_count":300,"summary":"The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog post at EmailMarketingHeroes.com. => Get your free DAILY email marketing lessons direct to your email inbox at emailmarketingheroes.com/daily Connect with us and join the discussions: Instagram @emailmarketingheroes Facebook Group: https://www.facebook.com/groups/emailmarketingshow/ Show Notes and Blog: www.EmailMarketingHeroes.com/?utm_source=podcast&utm_medium=player-description","last_synced_at":"2026-07-27T06:18:15.204604+00:00","page_url":"https://stenobird.com/podcast/the-email-marketing-show-887066"},"episode":{"title":"Your Email List Isn’t the Problem. This Is.","slug":"your-email-list-isn-t-the-problem-this-is","published_at":"2026-03-11T00:00:00+00:00","page_url":"https://stenobird.com/podcast/the-email-marketing-show-887066/your-email-list-isn-t-the-problem-this-is","show_page_url":"https://stenobird.com/podcast/the-email-marketing-show-887066","url":"https://www.EmailMarketingHeroes.com","audio_url":"https://episodes.captivate.fm/episode/c9a7cf70-85d8-4651-b3c8-8cfcb6dd06c9.mp3","summary":"Most people believe their email list is the problem. They see low open rates, few clicks, and weak sales, so they assume their list is full of the wrong people—freeloaders who signed up for a freebie but will never buy. So they blame the audience. But in most cases, the list isn’t broken. The real problem isn’t who is on your list. It’s how the emails are being sent. Change the approach, and the same list can become a powerful sales engine. That’s where the CVP framework comes in: consistency, variety, and persistence . When you use these three elements together, more people see your emails, pay attention to your message, and eventually decide to buy. Useful Episode Resources FREE list of the top 10 books to improve your email marketing If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here . Join our FREE Facebook group If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches . We share a lot of training and resources, and you can talk about what you're up to. Try ResponseSuite for $1 This week's episode is sponsored by ResponseSuite.com , the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for…","meta_description":"Most people believe their email list is the problem. They see low open rates, few clicks, and weak sales, so they assume their list is full of the wrong p…","key_points":[],"chapters":[],"topics":[],"duration_seconds":792,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-email-marketing-show-887066/episodes/your-email-list-isn-t-the-problem-this-is/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-email-marketing-show-887066/your-email-list-isn-t-the-problem-this-is.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}