{"podcast":{"title":"The Elephant In The Room Property Podcast | Inside Australian Real Estate","slug":"the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810","podcast_index_feed_id":1140810,"rss_url":"https://feeds.captivate.fm/httpsomnyfmshowsthe/","website_url":"http://www.theelephantintheroom.com.au/","image_url":"https://artwork.captivate.fm/b8741940-b635-4b9d-aae6-cd539dff0acf/image.jpg","author":"Chris Bates","episode_count":456,"summary":"Who's really in control when you buy a property? The Elephant In The Room is where the things that no one wants to talk about, actually get talked about. Veronica Morgan, real estate agent, buyers agent and co-host of Foxtel’s Location Location Location Australia & Chris Bates, financial planner, mortgage broker and wealth coach have joined forces to find out what’s really going on in the world of real estate. Veronica and Chris talk to property owners and buyers every day in their respective lines of business. They’ve observed a wide spectrum of confidence in people’s decision making ability when buying and selling property, often to the detriment of the individuals concerned. They are both fascinated by consumer behaviour and together they’re going to uncover who’s really making the decisions when you buy a property. In each episode they get into the psyche of buyers, agents, auctioneers and other industry experts to learn the truth about how buyers are influenced and why they do the things they do. In every episode you’ll learn from the mistakes of a “property dumbo” as well as Chris & Veronica’s “elephant rider bootcamp” training session. The plan? This property podcast has be…","last_synced_at":"2026-06-28T20:17:28.297319+00:00","page_url":"https://stenobird.com/podcast/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810"},"episode":{"title":"The Strategic Approach to Property Development","slug":"the-strategic-approach-to-property-development","published_at":"2026-03-01T20:00:00+00:00","page_url":"https://stenobird.com/podcast/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810/the-strategic-approach-to-property-development","show_page_url":"https://stenobird.com/podcast/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810","url":"https://www.theelephantintheroom.com.au/podcasts/426","audio_url":"https://episodes.captivate.fm/episode/a318a4a0-e17a-4933-9bf2-4d7b62d1c09e.mp3","summary":"Many investors see property development as the natural “next step” — a faster way to manufacture growth and build equity. The reality is far less straightforward: most development sites that can be built on simply don’t make money. Rob Flux, founder of the Property Development Network, joins us to break down what really changes when you move from buy-and-hold to small-scale development. We explore why 90% of developable sites aren’t profitable, how feasibility is often misunderstood, and why “profit on cost” — not hype — should drive your decisions. Rob explains the importance of site selection, overlays and constraints, demographic targeting, and why solving the right problems is what developers actually get paid for. We also dive into the practical realities: commercial vs residential funding, entity structuring mistakes, contingency planning, holding costs, and the psychological traps that come with early success. Is development just leveraged investing — or is it an entirely different career path? And in a market facing a 1.2 million home shortfall, does that make development easier… or just more competitive? If you’ve ever considered “graduating” into development, this episode is your reality check. Development can accelerate wealth — but only if you treat it with the seriousness it demands. Otherwise, it’s just an expensive lesson. Episode Highlights 01:15 – Meet Rob Flux: From Investor to Developer 02:04 – Why Most Developers Fail (And Don’t See It Coming) 04:10 – The 10-Minute Site Test: Kill Bad Deals Fast 05:00 – Overlays, Constraints & Building What Sells 07:24 – The Development Sweet Spot (Before the Crowd) 14:59 – Funding Models & Why Time Is Your Enemy 21:14 – Market Cycles & Getting Product Fit Right 27:15 – Luxury vs Volume: Two Paths to Pro…","meta_description":"Many investors see property development as the natural “next step” — a faster way to manufacture growth and build equity. The reality is far less straight…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3173,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810/episodes/the-strategic-approach-to-property-development/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-elephant-in-the-room-property-podcast-inside-australian-real-estate-1140810/the-strategic-approach-to-property-development.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}