{"podcast":{"title":"The Edward Show","slug":"the-edward-show-6568456","podcast_index_feed_id":6568456,"rss_url":"https://feeds.libsyn.com/479997/rss","website_url":"https://edwardsturm.com/the-edward-show/","image_url":"https://static.libsyn.com/p/assets/c/d/7/d/cd7dd52fe8cc81ab27a2322813b393ee/The_Edward_Show_Album_Cover.png","author":"Sturm Media LLC","episode_count":1121,"summary":"Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.","last_synced_at":"2026-08-02T14:18:15.946578+00:00","page_url":"https://stenobird.com/podcast/the-edward-show-6568456"},"episode":{"title":"The New SEO Playbook: AI Search, GEO & What Actually Drives Conversions","slug":"the-new-seo-playbook-ai-search-geo-what-actually-drives-conversions","published_at":"2026-05-03T20:03:00+00:00","page_url":"https://stenobird.com/podcast/the-edward-show-6568456/the-new-seo-playbook-ai-search-geo-what-actually-drives-conversions","show_page_url":"https://stenobird.com/podcast/the-edward-show-6568456","url":"https://9342edaa-17ad-4315-a037-ec4dfabd63f7.libsyn.com/the-new-seo-playbook-ai-search-geo-what-actually-drives-conversions","audio_url":"https://traffic.libsyn.com/secure/9342edaa-17ad-4315-a037-ec4dfabd63f7/The_New_SEO_Playbook_AI_Search_GEO__What_Actually_Drives_Conversions.mp3?dest-id=4081527","summary":"E1033: Breaking down a dense set of notes from the BrightonSEO conference and turning them into a practical playbook for modern SEO. These are real observations about what you have to do to win search and conversions - especially with AI, generative engine optimization (GEO), and the growing importance of conversion-focused content. I recorded this episode from a rooftop in Manhattan, and we cover everything from technical SEO foundations to how AI systems actually discover, evaluate, and cite content. If you care about getting customers from search - not just traffic - this episode will give you a clear direction. What we cover: - The modern SEO framework: technical SEO as the foundation, content and PR as the catalyst, social media as the amplifier, and GEO as expanding your presence across AI systems - A decision framework before creating content: demand, winnability, indexability, visibility, differentiation, and trust - How AI search works: query fan-outs, partial page reading, citation behavior, and why influence happens at the prompt level - Key data points shaping strategy: AI overviews reducing clicks, more journeys involving AI, homepages getting more AI traffic, and low overlap with top Google rankings - Content strategy shifts: optimize for passages, answer one question per paragraph, use neutral language, and focus on problems instead of keywords - Conversion-focused SEO: why bottom-of-funnel pages matter, how intent-driven pages perform, and how to structure pages to convert - AI and content quality: using LLMs effectively, spotting mistakes, and validating outputs with multiple systems - Brand and trust: the role of reviews, sentiment, consistency, and where AI pulls brand signals from - E-commerce and AI search: what gets products cited, how to structur…","meta_description":"E1033: Breaking down a dense set of notes from the BrightonSEO conference and turning them into a practical playbook for modern SEO. These are real observ…","key_points":[],"chapters":[],"topics":[],"duration_seconds":859,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-edward-show-6568456/episodes/the-new-seo-playbook-ai-search-geo-what-actually-drives-conversions/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-edward-show-6568456/the-new-seo-playbook-ai-search-geo-what-actually-drives-conversions.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}