{"podcast":{"title":"The Duct Tape Marketing Podcast","slug":"the-duct-tape-marketing-podcast-522733","podcast_index_feed_id":522733,"rss_url":"https://feeds.libsyn.com/18353/rss","website_url":"https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/","image_url":"https://static.libsyn.com/p/assets/5/7/9/0/5790efe78cd1486916c3140a3186d450/Duct_Tape_Marketing_Podcast_Cover_1.psd.jpg","author":"John Jantsch","episode_count":1266,"summary":"Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!","last_synced_at":"2026-07-29T20:17:46.548849+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733"},"episode":{"title":"Your Marketing Doesn't End When Someone Buys | 7 Steps to Small Business Marketing Success - Episode 6","slug":"your-marketing-doesn-t-end-when-someone-buys-7-steps-to-small-business-marketing-success-episode-6","published_at":"2026-06-18T16:42:00+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/your-marketing-doesn-t-end-when-someone-buys-7-steps-to-small-business-marketing-success-episode-6","show_page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733","url":"https://ducttape.libsyn.com/your-marketing-doesnt-end-when-someone-buys-7-steps-to-small-business-marketing-success-episode-6","audio_url":"https://traffic.libsyn.com/secure/ducttape/DTM_-_John_Solo_Steps_6_-_Audio.mp3?dest-id=12167","summary":"Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy from them. John Jantsch explains why onboarding, repeat business, referrals, and customer reactivation often deliver the highest return on investment—and how a simple customer experience system can create sustainable growth. Learn how to build a customer engine that increases retention, generates referrals, and turns happy customers into your most effective marketing asset. If growth has stalled, the opportunity may already be sitting in your customer database. 00:00 Introduction 01:16 The Half of Marketing You're Ignoring 03:06 The First 90 Days Make or Break Trust 07:43 Turn Customer Success Into New Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts","meta_description":"Most small businesses pour nearly all of their marketing budget into finding new customers while overlooking the people who already know, trust, and buy f…","key_points":[],"chapters":[],"topics":[],"duration_seconds":712,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/your-marketing-doesn-t-end-when-someone-buys-7-steps-to-small-business-marketing-success-episode-6/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/your-marketing-doesn-t-end-when-someone-buys-7-steps-to-small-business-marketing-success-episode-6.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}