{"podcast":{"title":"The Duct Tape Marketing Podcast","slug":"the-duct-tape-marketing-podcast-522733","podcast_index_feed_id":522733,"rss_url":"https://feeds.libsyn.com/18353/rss","website_url":"https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/","image_url":"https://static.libsyn.com/p/assets/5/7/9/0/5790efe78cd1486916c3140a3186d450/Duct_Tape_Marketing_Podcast_Cover_1.psd.jpg","author":"John Jantsch","episode_count":1266,"summary":"Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!","last_synced_at":"2026-07-29T20:17:46.548849+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733"},"episode":{"title":"Write Press Releases That Generate Real Media","slug":"write-press-releases-that-generate-real-media","published_at":"2026-04-30T18:21:00+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/write-press-releases-that-generate-real-media","show_page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733","url":"https://ducttape.libsyn.com/write-press-releases-that-generate-real-media","audio_url":"https://traffic.libsyn.com/secure/ducttape/DTM_-_Mickey_Kennedy_-_Audio.mp3?dest-id=12167","summary":"Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John Jantsch talks with Mickie Kennedy about how small businesses can write press releases that generate real media coverage by focusing on story angles, contrarian insights, and strategic earned media opportunities. They explore how to use AI to structure stronger press releases, avoid syndication traps, and create newsworthy narratives journalists actually want. If you want a practical press release strategy for small business marketing that leads to visibility and credibility, this conversation shows you how to do it right. 00:00 Introduction 01:32 AI Press Releases and Earned Media 04:54 Pandemic PR Success Story 08:45 Enemy Narratives in PR 13:53 Smart Newswire Strategy 20:48 Free PR Masterclass and Resources Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts","meta_description":"Most press releases never earn real coverage—but a small percentage consistently attract journalists and drive meaningful exposure. In this episode, John…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1401,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/write-press-releases-that-generate-real-media/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/write-press-releases-that-generate-real-media.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}