{"podcast":{"title":"The Duct Tape Marketing Podcast","slug":"the-duct-tape-marketing-podcast-522733","podcast_index_feed_id":522733,"rss_url":"https://feeds.libsyn.com/18353/rss","website_url":"https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/","image_url":"https://static.libsyn.com/p/assets/5/7/9/0/5790efe78cd1486916c3140a3186d450/Duct_Tape_Marketing_Podcast_Cover_1.psd.jpg","author":"John Jantsch","episode_count":1266,"summary":"Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!","last_synced_at":"2026-07-29T20:17:46.548849+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733"},"episode":{"title":"Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4","slug":"why-more-content-is-making-you-invisible-7-steps-to-small-business-marketing-success-episode-4","published_at":"2026-06-11T16:40:00+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/why-more-content-is-making-you-invisible-7-steps-to-small-business-marketing-success-episode-4","show_page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733","url":"https://ducttape.libsyn.com/why-more-content-is-making-you-invisible-7-steps-to-small-business-marketing-success-episode-4","audio_url":"https://traffic.libsyn.com/secure/ducttape/DTM_-_John_Solo_Steps_4_-_Audio.mp3?dest-id=12167","summary":"Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4 Creating more content should make your business easier to find. So why are so many brands becoming less visible? John breaks down the AI content trap, why generic marketing is getting ignored, and the simple framework smart businesses use to build authority instead. If your content feels busy but isn't driving trust, traffic, or customers, this shift changes everything. 00:00 Introduction 02:49 Why More Content Hurts Your Visibility 05:51 The 3 Content Pillars That Actually Work 07:24 Turn One Idea Into 100 Pieces of Content 09:01 Why Generic Content Gets Ignored 11:44 Build Content Customers Actually Notice Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts","meta_description":"Why More Content Is Making You Invisible | 7 Steps to Small Business Marketing Success - Episode 4 Creating more content should make your business easier…","key_points":[],"chapters":[],"topics":[],"duration_seconds":830,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/why-more-content-is-making-you-invisible-7-steps-to-small-business-marketing-success-episode-4/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/why-more-content-is-making-you-invisible-7-steps-to-small-business-marketing-success-episode-4.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}