{"podcast":{"title":"The Duct Tape Marketing Podcast","slug":"the-duct-tape-marketing-podcast-522733","podcast_index_feed_id":522733,"rss_url":"https://feeds.libsyn.com/18353/rss","website_url":"https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/","image_url":"https://static.libsyn.com/p/assets/5/7/9/0/5790efe78cd1486916c3140a3186d450/Duct_Tape_Marketing_Podcast_Cover_1.psd.jpg","author":"John Jantsch","episode_count":1266,"summary":"Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!","last_synced_at":"2026-07-29T20:17:46.548849+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733"},"episode":{"title":"Why Great Leaders Change Feelings Before Minds","slug":"why-great-leaders-change-feelings-before-minds","published_at":"2026-07-15T19:17:00+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/why-great-leaders-change-feelings-before-minds","show_page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733","url":"https://ducttape.libsyn.com/why-great-leaders-change-feelings-before-minds","audio_url":"https://traffic.libsyn.com/secure/ducttape/DTM_-_Owen_Fitzpatrick_-_Audio.mp3?dest-id=12167","summary":"Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change. Owen Fitzpatrick explains why emotions shape beliefs, why identity matters more than logic, and how leaders can create genuine buy-in instead of simple compliance. From AI adoption and organizational change to marketing and influence, this framework explains why some ideas spread while others never take hold. 00:00 Introduction 01:33 The Question That Saved His Life 04:09 Why People Believe What They Believe 08:27 Influence vs. Manipulation 14:28 Why AI Change Fails at Work 17:58 The Psychology Behind Propaganda 23:03 Where to Learn More Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts","meta_description":"Leadership isn't about having the best argument. It's about helping people believe in what's possible before asking them to embrace change. Owen Fitzpatri…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1438,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/why-great-leaders-change-feelings-before-minds/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/why-great-leaders-change-feelings-before-minds.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}