{"podcast":{"title":"The Duct Tape Marketing Podcast","slug":"the-duct-tape-marketing-podcast-522733","podcast_index_feed_id":522733,"rss_url":"https://feeds.libsyn.com/18353/rss","website_url":"https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/","image_url":"https://static.libsyn.com/p/assets/5/7/9/0/5790efe78cd1486916c3140a3186d450/Duct_Tape_Marketing_Podcast_Cover_1.psd.jpg","author":"John Jantsch","episode_count":1266,"summary":"Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!","last_synced_at":"2026-07-29T20:17:46.548849+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733"},"episode":{"title":"Turn Talks Into Your Most Effective Marketing Tool","slug":"turn-talks-into-your-most-effective-marketing-tool","published_at":"2026-05-06T17:15:00+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/turn-talks-into-your-most-effective-marketing-tool","show_page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733","url":"https://ducttape.libsyn.com/turn-talks-into-your-most-effective-marketing-tool","audio_url":"https://traffic.libsyn.com/secure/ducttape/DTM_-_Jess_Ekstrom_-_Audio.mp3?dest-id=12167","summary":"We explore how to turn talks into your most effective marketing tool and why public speaking remains one of the most underused growth strategies for small businesses. Learn how founders can use speaking engagements to build authority, generate leads, and create long-term client relationships. Discover practical speaking strategies that convert audiences into customers without relying on hard selling. If you're looking to use public speaking for marketing and business growth, this episode breaks down exactly how to do it. 00:00 Speaking as an Underrated Marketing Channel 01:45 Paid Speaking vs Client Acquisition 05:11 How Speaking Generates Clients 08:06 Status Speaking vs Real Value 11:24 Simple Framework for Better Talks 15:14 Imposter Syndrome in Speaking 17:23 Build and Refine Your Keynote 20:03 How to Start Speaking and Get Booked Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts","meta_description":"We explore how to turn talks into your most effective marketing tool and why public speaking remains one of the most underused growth strategies for small…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1308,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/turn-talks-into-your-most-effective-marketing-tool/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/turn-talks-into-your-most-effective-marketing-tool.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}