{"podcast":{"title":"The Duct Tape Marketing Podcast","slug":"the-duct-tape-marketing-podcast-522733","podcast_index_feed_id":522733,"rss_url":"https://feeds.libsyn.com/18353/rss","website_url":"https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/","image_url":"https://static.libsyn.com/p/assets/5/7/9/0/5790efe78cd1486916c3140a3186d450/Duct_Tape_Marketing_Podcast_Cover_1.psd.jpg","author":"John Jantsch","episode_count":1266,"summary":"Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!","last_synced_at":"2026-07-29T20:17:46.548849+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733"},"episode":{"title":"The 4 Marketing Channels You Actually Control | 7 Steps to Small Business Marketing Success - Episode 5","slug":"the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5","published_at":"2026-06-17T17:00:00+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5","show_page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733","url":"https://ducttape.libsyn.com/the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5","audio_url":"https://traffic.libsyn.com/secure/ducttape/DTM_-_John_Solo_Steps_5_-_Audio.mp3?dest-id=12167","summary":"Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps to Small Business Marketing Success explains the difference between rented and owned marketing channels, and why long-term growth depends on assets you control. Learn how email, referrals, strategic partnerships, and direct relationships create a more resilient lead generation system that keeps working no matter what happens to the platforms around you. 00:00 Own vs. Rented Marketing 04:42 Why Email Isn't Dead 09:08 Build a Referral Engine 10:52 The Most Underrated Lead Source 12:10 Double Down on Relationships Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts","meta_description":"Most businesses think they have a healthy pipeline—until an algorithm changes, ad costs spike, or a platform disappears. This installment of the 7 Steps t…","key_points":[],"chapters":[],"topics":[],"duration_seconds":870,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/the-4-marketing-channels-you-actually-control-7-steps-to-small-business-marketing-success-episode-5.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}