{"podcast":{"title":"The Duct Tape Marketing Podcast","slug":"the-duct-tape-marketing-podcast-522733","podcast_index_feed_id":522733,"rss_url":"https://feeds.libsyn.com/18353/rss","website_url":"https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/","image_url":"https://static.libsyn.com/p/assets/5/7/9/0/5790efe78cd1486916c3140a3186d450/Duct_Tape_Marketing_Podcast_Cover_1.psd.jpg","author":"John Jantsch","episode_count":1266,"summary":"Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!","last_synced_at":"2026-07-29T20:17:46.548849+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733"},"episode":{"title":"How Customers Find Businesses Today | 7 Steps to Small Business Marketing Success - Episode 3","slug":"how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3","published_at":"2026-06-10T17:29:00+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3","show_page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733","url":"https://ducttape.libsyn.com/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-2","audio_url":"https://traffic.libsyn.com/secure/ducttape/DTM_-_John_Solo_Steps_3_-_YT.mp3?dest-id=12167","summary":"Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, reviews, and credibility signals are reshaping how buying decisions happen online. Learn what makes a business findable today, why traditional SEO alone is no longer enough, and the practical changes that help customers choose you over competitors. 00:00 Introduction 04:32 How AI Search Is Changing Marketing 10:05 Your Website Should Sell, Not Explain 12:25 Build Content AI Will Recommend 15:40 Why Third-Party Mentions Matter More 17:23 See If AI Recommends Your Business Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts","meta_description":"Customers aren't finding businesses the way they did a few years ago, and many small business owners haven't caught up. AI search, topic authority, review…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1123,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/how-customers-find-businesses-today-7-steps-to-small-business-marketing-success-episode-3.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}