{"podcast":{"title":"The Duct Tape Marketing Podcast","slug":"the-duct-tape-marketing-podcast-522733","podcast_index_feed_id":522733,"rss_url":"https://feeds.libsyn.com/18353/rss","website_url":"https://www.ducttapemarketing.com/about/duct-tape-marketing-podcast/","image_url":"https://static.libsyn.com/p/assets/5/7/9/0/5790efe78cd1486916c3140a3186d450/Duct_Tape_Marketing_Podcast_Cover_1.psd.jpg","author":"John Jantsch","episode_count":1266,"summary":"Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!","last_synced_at":"2026-07-29T20:17:46.548849+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733"},"episode":{"title":"AI Strategy Starts With Leadership, Not Technology","slug":"ai-strategy-starts-with-leadership-not-technology","published_at":"2026-07-16T10:04:00+00:00","page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/ai-strategy-starts-with-leadership-not-technology","show_page_url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733","url":"https://ducttape.libsyn.com/ai-strategy-starts-with-leadership-not-technology","audio_url":"https://traffic.libsyn.com/secure/ducttape/DTM_-_Paul_Roetzer_-_Audio.mp3?dest-id=12167","summary":"AI isn't just another software upgrade. It's changing how companies are built, how teams work, and what leadership looks like in the years ahead. Paul Roetzer explains why organizations that treat AI as a technology project are missing the bigger opportunity—and why lasting transformation starts with executives who understand the technology well enough to lead with it. We also discuss AI literacy, the eight pillars of AI transformation, why most companies still aren't prepared for what's coming, and the challenge of developing future talent as AI reshapes entry-level work. From CEO responsibility to the future of apprenticeships, this is a practical look at what it takes to build an AI-forward business. 00:00 Introduction 02:03 Why AI Is Still Just Getting Started 04:25 Why AI Won't Become Invisible Yet 07:49 The Growing Backlash Against AI 09:59 Can AI Be Regulated? 13:08 The 8 Pillars of AI Transformation 15:30 Why AI Literacy Comes First 18:32 AI Is Breaking Career Development 23:18 The Future of AI Leadership Rate, Review, & Follow If you liked this episode, please rate and review the show. Let us know what you loved most about the episode. Struggling with strategy? Unlock your free AI-powered prompts now and start building a winning strategy today! 👉 Get Your Free Prompts: https://dtm.world/freeprompts","meta_description":"AI isn't just another software upgrade. It's changing how companies are built, how teams work, and what leadership looks like in the years ahead. Paul Roe…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1543,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-duct-tape-marketing-podcast-522733/episodes/ai-strategy-starts-with-leadership-not-technology/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-duct-tape-marketing-podcast-522733/ai-strategy-starts-with-leadership-not-technology.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}