{"podcast":{"title":"The Drake Insights Podcast","slug":"the-drake-insights-podcast-7089151","podcast_index_feed_id":7089151,"rss_url":"https://feed.podbean.com/drakestrategic/feed.xml","website_url":"https://drakestrategic.podbean.com","image_url":"https://pbcdn1.podbean.com/imglogo/image-logo/18096260/The_Drake_Insights_Podcast_Cover_Logo_uze7y6.png","author":"Drake Strategic","episode_count":35,"summary":"This is the Drake Insights Podcast, your weekly dose of cutting-edge senior living marketing insights. Your host, Natasha Drake from Drake Strategic, will bring you bold ideas, proven strategies, and inspiring stories – straight from the experts – to help you dominate in today’s competitive market. Tune in each episode for actionable tips and insider secrets to outsmart the competition and future-proof your success. So tune in and let’s conquer the senior living marketing landscape together!","last_synced_at":"2026-07-02T02:20:05.654188+00:00","page_url":"https://stenobird.com/podcast/the-drake-insights-podcast-7089151"},"episode":{"title":"Ep 28 - Smarter Targeting, Stronger ROI: The Data & AI Strategy Transforming Senior Living Marketing","slug":"ep-28-smarter-targeting-stronger-roi-the-data-ai-strategy-transforming-senior-living-marketing","published_at":"2025-10-22T12:00:00+00:00","page_url":"https://stenobird.com/podcast/the-drake-insights-podcast-7089151/ep-28-smarter-targeting-stronger-roi-the-data-ai-strategy-transforming-senior-living-marketing","show_page_url":"https://stenobird.com/podcast/the-drake-insights-podcast-7089151","url":"https://drakestrategic.podbean.com/e/ep-28-smarter-targeting-stronger-roi-the-data-ai-strategy-transforming-senior-living-marketing/","audio_url":"https://mcdn.podbean.com/mf/web/7v67tqmuvqjrvpmd/Ep_28_-_Sabal_Strategy_Podcast8k7fv.mp3","summary":"In Episode 28 of The Drake Insights Podcast, host Natasha Drake welcomes the powerhouse team behind Sabal Strategy — CEO Maribeth Jenkins, strategist Angela Hamilton, and data/CRM expert Natalie Groeger — to uncover how data-driven strategy is reshaping senior living marketing. Together, they break down real-world case studies, including how a small memory care community turned zero direct mail responses into 70+ RSVPs and sales-qualified leads using highly targeted data, omnichannel marketing, and a smarter approach to audience modeling. From CRM clean-up and AI integration to exact-match digital audiences and personalized event marketing, this episode dives deep into what it takes to create campaigns that actually work. If you work in senior living marketing, sales, or strategy, this episode is a must-watch for learning how to maximize results with a modest budget and a modern approach. To learn more, visit Drake Strategic at https://www.drakestrategic.com/ or Sabal Strategy at https://sabalstrategy.com/ Full YouTube Episode: https://youtu.be/gJ6XjPT_JV0","meta_description":"In Episode 28 of The Drake Insights Podcast, host Natasha Drake welcomes the powerhouse team behind Sabal Strategy — CEO Maribeth Jenkins, strategist Ange…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2592,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-drake-insights-podcast-7089151/episodes/ep-28-smarter-targeting-stronger-roi-the-data-ai-strategy-transforming-senior-living-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-drake-insights-podcast-7089151/ep-28-smarter-targeting-stronger-roi-the-data-ai-strategy-transforming-senior-living-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}