{"podcast":{"title":"The Dr. Laura Podcast","slug":"the-dr-laura-podcast-317954","podcast_index_feed_id":317954,"rss_url":"https://feeds.simplecast.com/ZTNLWlKG","website_url":"https://www.siriusxm.com","image_url":"https://image.simplecastcdn.com/images/1e4fe9ff-e101-46c8-b11a-a929d5357642/7fec0def-bb71-4009-8bf6-0c8a3705ef56/3000x3000/the-20dr-20laura-20podcast-203kx3k.jpg?aid=rss_feed","author":"Dr. Laura Schlessinger & SiriusXM","episode_count":3292,"summary":"My Call of the Day is now “The Dr. Laura Podcast” - Dr. Laura is in. Every day. No charge. I’m sharing my take on pressing issues, enlightening research on human behavior, answering questions I get by email, and my favorite, most instructive interactions with callers. Everything you’ll hear is designed to help you become a better spouse, parent, family member, co-worker, friend, and human being. It’s the free therapy you need! Download “The Dr. Laura Podcast” at DrLaura.com, the SiriusXM app, or your favorite podcast platform. Call 1-800-DR-LAURA / 1-800-375-2872 or make an appointment at DrLaura.com Follow me on social media: Facebook.com/DrLaura Instagram.com/DrLauraProgram YouTube.com/DrLaura Join My Family!!Receive my Weekly Newsletter + 20% off my Marriage 101 course & 25% off Merch! Sign up now, it's FREE!Each week you'll get new articles, featured emails from listeners, special event invitations, early access to my Dr. Laura Designs Store benefiting Children of Fallen Patriots, and MORE! Sign up at DrLaura.com bumper-verify-4dc17187","last_synced_at":"2026-08-01T14:18:27.655457+00:00","page_url":"https://stenobird.com/podcast/the-dr-laura-podcast-317954"},"episode":{"title":"What's Your Backstory?: GhostBed's Marc Werner","slug":"what-s-your-backstory-ghostbed-s-marc-werner","published_at":"2026-05-04T21:00:00+00:00","page_url":"https://stenobird.com/podcast/the-dr-laura-podcast-317954/what-s-your-backstory-ghostbed-s-marc-werner","show_page_url":"https://stenobird.com/podcast/the-dr-laura-podcast-317954","url":"https://www.siriusxm.com","audio_url":"https://dts.podtrac.com/redirect.mp3/sxm.simplecastaudio.com/01fcb57e-c0e3-4101-8464-5f6e0a1d710e/episodes/c50c944a-d81c-4113-9f00-cfe269830d39/audio/128/default.mp3?aid=rss_feed&awCollectionId=01fcb57e-c0e3-4101-8464-5f6e0a1d710e&awEpisodeId=c50c944a-d81c-4113-9f00-cfe269830d39&feed=ZTNLWlKG","summary":"GhostBed CEO Marc Werner shares how his background in polymer technology and family business shaped his approach to sleep innovation. He discusses solving personal physical pain through specialized cooling and support technologies.","meta_description":"Learn how Marc Werner leveraged polymer expertise from the Werner ladder legacy to revolutionize sleep with GhostBed's cooling mattress technology.","key_points":["Main idea: Applying structural polymer knowledge from the ladder industry to create comfort-focused memory foam","Practical takeaway: Solving personal pain points, such as post-surgery neck discomfort, can drive product innovation","Failure mode: Avoiding the 'sleep divorce' by utilizing split King configurations for partners with different temperature or firmness needs","Business philosophy: Prioritizing family-run structures to maintain long-term organizational cohesion","Product innovation: Utilizing cooling technologies and specialized materials like Tencel to improve REM sleep quality"],"chapters":[{"start_ms":60000,"title":"The Werner Legacy","summary":"Marc discusses his family's history with the Werner ladder brand and his early exposure to polymer technology."},{"start_ms":130000,"title":"Building a Family Business","summary":"The importance of creating a business that serves as a binder for family generations."},{"start_ms":190000,"title":"Solving Personal Pain","summary":"How personal neck surgeries led to the development of specialized memory foam products."},{"start_ms":380000,"title":"The Science of Cooling","summary":"Focusing on temperature regulation and its impact on deep REM sleep."},{"start_ms":440000,"title":"Innovation in Bedding","summary":"Details on high-quality sheets, Tencel materials, and preventing fitted sheets from slipping."},{"start_ms":650000,"title":"Addressing Sleep Conflicts","summary":"Using split King mattresses to solve common partner disputes regarding sleep temperature and comfort."},{"start_ms":840000,"title":"The Massage Mattress","summary":"A look at new technology designed to aid sleep through integrated massage features."}],"topics":["Entrepreneurship","Sleep Technology","Product Innovation","Family Business","Memory Foam","Polymer Science","Mattress Industry","Customer Experience"],"duration_seconds":907,"processing_state":"processed","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-dr-laura-podcast-317954/episodes/what-s-your-backstory-ghostbed-s-marc-werner/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-dr-laura-podcast-317954/what-s-your-backstory-ghostbed-s-marc-werner.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}