{"podcast":{"title":"The Dirty Heifers","slug":"the-dirty-heifers-7148634","podcast_index_feed_id":7148634,"rss_url":"https://media.rss.com/the-dirty-heifers/feed.xml","website_url":"https://rss.com/podcasts/the-dirty-heifers","image_url":"https://media.rss.com/the-dirty-heifers/20241226_101225_767f47aadc247014032892af5581753d.png","author":"Margaret Connor","episode_count":84,"summary":"Get ready to laugh, learn, and lather up with The Dirty Heifers , the ultimate podcast for soap makers, crafters, and small business enthusiasts! Hosted by Margaret from Warm and Fuzzy Soapery, Jessie from Country Lather Soapworks, and Shauna from Bawauna Bath and Body. This trio of entrepreneurial experts dives deep into the soapy suds of running a small business. From crafting tips and market trends to the challenges and triumphs of creative entrepreneurship, The Dirty Heifers delivers candid conversations, hilarious stories, and valuable insights to inspire and empower makers everywhere. Tune in and join the herd!","last_synced_at":"2026-07-23T18:18:42.184584+00:00","page_url":"https://stenobird.com/podcast/the-dirty-heifers-7148634"},"episode":{"title":"Episode 71: Unexpected Skills & Mindset Shifts for Small Business Owners","slug":"episode-71-unexpected-skills-mindset-shifts-for-small-business-owners","published_at":"2026-04-30T09:00:00+00:00","page_url":"https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-71-unexpected-skills-mindset-shifts-for-small-business-owners","show_page_url":"https://stenobird.com/podcast/the-dirty-heifers-7148634","url":"https://rss.com/podcasts/the-dirty-heifers/2770762","audio_url":"https://content.rss.com/episodes/308008/2770762/the-dirty-heifers/2026_04_27_14_24_45_13ae35e3-52f5-46cb-a831-8f3729a1955a.mp3","summary":"In this episode of the Dirty Heifers podcast, Margaret, Jessie, and Shauna pull up a chair for a little \"real talk\" about the unexpected side of running a bath and body business. While most makers start out focused on the craft, the journey quickly demands a whole new set of skills—from mastering video editing and product photography to the complex psychology of pricing and the constant art of on-the-fly troubleshooting. The heifers share their personal experiences with shifting from a hobbyist mindset to a business owner mindset, including how they learned to value their work and stop the comparison trap. Plus, don’t miss our favorite segments: the Word of the Week (it’s not a pasta!) and a classic Southernism that might be an insult in disguise. In this episode, we discuss: Why video editing and social media are the skills you can't ignore. How understanding fragrance chemistry and suppliers \"legitimizes\" your brand. Jessie’s \"macgyvered\" solution for dispensing 100lb fragrance jugs. Moving past the fear of the camera and improving product photography. The psychology of pricing: Finding value in your bars","meta_description":"In this episode of the Dirty Heifers podcast, Margaret, Jessie, and Shauna pull up a chair for a little \"real talk\" about the unexpected side of running a…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4011,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-dirty-heifers-7148634/episodes/episode-71-unexpected-skills-mindset-shifts-for-small-business-owners/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-71-unexpected-skills-mindset-shifts-for-small-business-owners.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}