{"podcast":{"title":"The Dirty Heifers","slug":"the-dirty-heifers-7148634","podcast_index_feed_id":7148634,"rss_url":"https://media.rss.com/the-dirty-heifers/feed.xml","website_url":"https://rss.com/podcasts/the-dirty-heifers","image_url":"https://media.rss.com/the-dirty-heifers/20241226_101225_767f47aadc247014032892af5581753d.png","author":"Margaret Connor","episode_count":84,"summary":"Get ready to laugh, learn, and lather up with The Dirty Heifers , the ultimate podcast for soap makers, crafters, and small business enthusiasts! Hosted by Margaret from Warm and Fuzzy Soapery, Jessie from Country Lather Soapworks, and Shauna from Bawauna Bath and Body. This trio of entrepreneurial experts dives deep into the soapy suds of running a small business. From crafting tips and market trends to the challenges and triumphs of creative entrepreneurship, The Dirty Heifers delivers candid conversations, hilarious stories, and valuable insights to inspire and empower makers everywhere. Tune in and join the herd!","last_synced_at":"2026-07-23T18:18:42.184584+00:00","page_url":"https://stenobird.com/podcast/the-dirty-heifers-7148634"},"episode":{"title":"Episode 62: Your Reputation is CURRENCY: How to Build (and Not Destroy) Your Brand 💸","slug":"episode-62-your-reputation-is-currency-how-to-build-and-not-destroy-your-brand","published_at":"2026-03-05T10:00:00+00:00","page_url":"https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-62-your-reputation-is-currency-how-to-build-and-not-destroy-your-brand","show_page_url":"https://stenobird.com/podcast/the-dirty-heifers-7148634","url":"https://rss.com/podcasts/the-dirty-heifers/2593921","audio_url":"https://content.rss.com/episodes/308008/2593921/the-dirty-heifers/2026_03_02_16_24_49_21ee1da9-d73e-47de-acfd-68efe3d27b05.mp3","summary":"Your reputation is the only thing people see before they ever buy your product—and in 2026, it's more fragile than ever. In this episode, Margaret, Shauna, and Mini Heifer dive deep into why reputation is the ultimate \"currency\" for small businesses. We’re getting real about: The #1 mistake entrepreneurs make when a customer order goes wrong. How to build a bridge of trust with complete strangers online. The \"Reprobate\" behavior that is quietly killing your brand’s value. Why we refuse to talk politics on our business pages (and why you might want to stop too). The \"To Delete or Not to Delete\" debate: How to handle trolls and negative reviews without looking desperate. Plus: Mini Heifer shares a chilling first-hand account of surviving Hurricane Katrina and the 48-hour journey back to a home that looked like a \"box of matchsticks\".","meta_description":"Your reputation is the only thing people see before they ever buy your product—and in 2026, it's more fragile than ever. In this episode, Margaret, Shauna…","key_points":[],"chapters":[],"topics":[],"duration_seconds":4129,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-dirty-heifers-7148634/episodes/episode-62-your-reputation-is-currency-how-to-build-and-not-destroy-your-brand/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-dirty-heifers-7148634/episode-62-your-reputation-is-currency-how-to-build-and-not-destroy-your-brand.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}