{"podcast":{"title":"The Dirt on Flowers","slug":"the-dirt-on-flowers-5452673","podcast_index_feed_id":5452673,"rss_url":"https://feeds.captivate.fm/thedirtonflowers/","website_url":"https://www.thedirtonflowers.com/","image_url":"https://artwork.captivate.fm/8316c80a-00e7-4331-92be-98f53321ac83/wfnVoKFF3W5-rWra2ZQkOM6N.jpg","author":"Shannon Allen and Lyndsay Biehl","episode_count":297,"summary":"Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!","last_synced_at":"2026-07-24T12:22:02.626006+00:00","page_url":"https://stenobird.com/podcast/the-dirt-on-flowers-5452673"},"episode":{"title":"EP 279: Are you looking at costs?","slug":"ep-279-are-you-looking-at-costs","published_at":"2026-05-22T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-dirt-on-flowers-5452673/ep-279-are-you-looking-at-costs","show_page_url":"https://stenobird.com/podcast/the-dirt-on-flowers-5452673","url":"https://www.thedirtonflowers.com/","audio_url":"https://episodes.captivate.fm/episode/3e4ef966-3857-4412-ba38-944d59eb7c66.mp3","summary":"In this episode of The Dirt on Flowers , Lyndsay and Shannon dig into crop-level profitability and the decision framework flower farmers need to decide what to grow, what to scale, and what to cut. Using tulips and sunflowers as concrete case studies, they walk through the full set of cost drivers — material inputs, labor (including owner labor), shrink/waste, storage and handling, equipment choices, and market/channel fit — and emphasize the non-financial factors (systems capacity, fuss factor, personality, social-media pressure) that shape good choices. The goal is to collect the data that lets you make deliberate CEO-level decisions for your farm. Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers ! Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm","meta_description":"In this episode of The Dirt on Flowers , Lyndsay and Shannon dig into crop-level profitability and the decision framework flower farmers need to decide wh…","key_points":[],"chapters":[],"topics":[],"duration_seconds":2947,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-dirt-on-flowers-5452673/episodes/ep-279-are-you-looking-at-costs/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-dirt-on-flowers-5452673/ep-279-are-you-looking-at-costs.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}