{"podcast":{"title":"The Dirt on Flowers","slug":"the-dirt-on-flowers-5452673","podcast_index_feed_id":5452673,"rss_url":"https://feeds.captivate.fm/thedirtonflowers/","website_url":"https://www.thedirtonflowers.com/","image_url":"https://artwork.captivate.fm/8316c80a-00e7-4331-92be-98f53321ac83/wfnVoKFF3W5-rWra2ZQkOM6N.jpg","author":"Shannon Allen and Lyndsay Biehl","episode_count":297,"summary":"Learn from our mistakes as we talk business, marketing, and growing techniques to help you create the farm of your dreams. So, let's roll up our sleeves and get the dirt on flowers!","last_synced_at":"2026-07-24T12:22:02.626006+00:00","page_url":"https://stenobird.com/podcast/the-dirt-on-flowers-5452673"},"episode":{"title":"EP 253: Jennifer Gulizia - Pricing and Marketing your dahlias like a Boss!","slug":"ep-253-jennifer-gulizia-pricing-and-marketing-your-dahlias-like-a-boss","published_at":"2026-02-20T04:00:00+00:00","page_url":"https://stenobird.com/podcast/the-dirt-on-flowers-5452673/ep-253-jennifer-gulizia-pricing-and-marketing-your-dahlias-like-a-boss","show_page_url":"https://stenobird.com/podcast/the-dirt-on-flowers-5452673","url":"https://www.thedirtonflowers.com/","audio_url":"https://episodes.captivate.fm/episode/1b6a3cf8-50b9-4b80-bb1d-2f39a4937fd8.mp3","summary":"In this episode, we sit down with dahlia expert and flower farmer Jennifer Gulitzia to talk all things pricing, positioning, and profit when it comes to selling dahlias. If you’ve ever questioned whether you’re charging enough, struggled with how to market tubers versus blooms, or wondered how to stand out in a saturated market — this episode is for you.Jennifer breaks down the mindset and strategy shifts needed to confidently price your dahlias for sustainability and growth. Learn more about Jennifer- Website , Instagram and Facebook Be in the know for DirtCon 2027 If you want to dive in deeper with us each month, join our membership group - The Dirt on Flowers Insiders! So if you love the podcast and want to dig deeper with us, head over to www.thedirtonflowers.com/membership to join now. Did you love today's episode? Take a screenshot and share it in your IG stories. Don't forget to tag @dirtonflowers ! Leave us a rating and review on Apple Podcasts! Head to www.thedirtonflowers.com to sign up for our newsletter and become a Dirt on Flowers insider! Want to learn more about your hosts? Follow us on Instagram! Lyndsay @wildroot_flowerco Shannon @bloomhillfarm","meta_description":"In this episode, we sit down with dahlia expert and flower farmer Jennifer Gulitzia to talk all things pricing, positioning, and profit when it comes to s…","key_points":[],"chapters":[],"topics":[],"duration_seconds":3625,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-dirt-on-flowers-5452673/episodes/ep-253-jennifer-gulizia-pricing-and-marketing-your-dahlias-like-a-boss/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-dirt-on-flowers-5452673/ep-253-jennifer-gulizia-pricing-and-marketing-your-dahlias-like-a-boss.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}