{"podcast":{"title":"The Digital Marketing Podcast","slug":"the-digital-marketing-podcast-419400","podcast_index_feed_id":419400,"rss_url":"https://targetinternet.libsyn.com/rss","website_url":"https://www.targetinternet.com/digital-marketing-podcasts/","image_url":"https://static.libsyn.com/p/assets/0/f/f/5/0ff5ac3e937a973fd959afa2a1bf1c87/Digital_Marketing_Podcast_Libsyn_Artwork.png","author":"Daniel Rowles","episode_count":100,"summary":"An advert free, Weekly digital marketing podcast with listeners in over 180 countries worldwide, The Digital Marketing Podcast combines interviews with global experts, together with the latest news, tools, strategies and techniques to give your digital marketing the edge. Perfect for your daily commute, the podcast aims to be both entertaining and informative. Produced by Target Internet and hosted by Digital Marketing and E-commerce Expert, Ciaran Rogers and Award Winning Author and Speaker, Daniel Rowles. Find out more at TargetInternet.com","last_synced_at":"2026-07-10T18:19:14.047528+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400"},"episode":{"title":"The Hubspot CMO Interview - Kipp Bodnar on AI, Answer Engine Optimisation and the Future of Marketing","slug":"the-hubspot-cmo-interview-kipp-bodnar-on-ai-answer-engine-optimisation-and-the-future-of-marketing","published_at":"2026-02-17T09:26:00+00:00","page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/the-hubspot-cmo-interview-kipp-bodnar-on-ai-answer-engine-optimisation-and-the-future-of-marketing","show_page_url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400","url":"https://targetinternet.com/resources/the-hubspot-cmo-interview-kipp-bodnar-on-ai-answer-engine-optimisation-and-the-future-of-marketing","audio_url":"https://traffic.libsyn.com/secure/targetinternet/Kipp_Bodnar_CMO_Hubspot.mp3?dest-id=30824","summary":"In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive year in marketing history. Kipp believes that 2026 could represent the biggest single wave of change our industry has ever seen. Weeks feel like months. Channels are fragmenting. Discovery is shifting. AI agents are entering workflows. And traditional attribution models are starting to break down. From Answer Engine Optimisation to AI agents, rising ad costs to workflow automation, this conversation explores how marketers can stay ahead when the pace of change is accelerating. In This Episode: Why 2026 may be the biggest year of change in marketing history Kipp explains why discovery, personalisation and team workflows are being reshaped simultaneously. Answer Engine Optimisation vs traditional SEO The shift from short keyword queries to ultra long-tail, conversational prompts of 40 to 60 words changes everything. Mentions vs citations in AI search Why brand visibility in ChatGPT, Gemini and Claude is more complex than link-based SEO ever was. The first mover advantage in AI discovery Early adopters can make exponential gains because competition is still low and optimisation is immature. Why AI agents are thriving in customer service but lagging in marketing Marketing problems are less formulaic and more complex, making agent adoption slower but highly promising. The practical AI workflow hack every marketer should try Record yourself completing a repetitive task, upload it to Google Gemini, and ask how to automate it. A simple but powerful shortcut to AI adoption Why attribution is becoming harder again The \"golden age\" of clean click-to-conversion tracking is fading as AI intermediates discovery. Rising ad costs and th…","meta_description":"In this episode of The Digital Marketing Podcast, Daniel Rowles sits down with Kipp Bodnar, CMO of HubSpot, to discuss what may be the most disruptive yea…","key_points":[],"chapters":[],"topics":[],"duration_seconds":1234,"processing_state":"not_requested","actions":[{"name":"request_transcript","method":"POST","url":"https://stenobird.com/v1/public/podcasts/the-digital-marketing-podcast-419400/episodes/the-hubspot-cmo-interview-kipp-bodnar-on-ai-answer-engine-optimisation-and-the-future-of-marketing/transcription-requests","description":"Idempotently request low-priority transcript generation for this episode."},{"name":"read_markdown","method":"GET","url":"https://stenobird.com/podcast/the-digital-marketing-podcast-419400/the-hubspot-cmo-interview-kipp-bodnar-on-ai-answer-engine-optimisation-and-the-future-of-marketing.md","description":"Read the agent-friendly Markdown representation of this episode resource."}]}}